A marketing plan is defined as a written organization document that describes the current market situation for a particular company and the way through which it will pursue its marketing operations for products and services within a given period of time. The period that is covered by the marketing plan usually lies between a minimum of one year and a maximum of five years. The marketing plan takes into consideration the prevailing issues in the market like products, pricing, placement, and promotions. Besides, it also takes into account the features of the target market, available controls, and assessment of mechanisms confirming the efficiency of the strategies used.
It provides a short description of how the components of the marketing mix could be pursued in order to meet the objectives, which will help in determining the desired returns on investments, total sales, and market share for a particular segment of the market (Juin, 2000). The process entails writing comprehensive objective statements, quantifying and measuring them for the best results. Effective marketing plan is mainly centered on a sound and strategic foundation.
Objectives of a Marketing Plan
It is a comprehensive guide, which provides a summary of the overall business marketing efforts. It is applied as a means of achieving the marketing objectives of the business. A marketing plan is mainly aimed at making the business to be in a position of offering solutions based on the information that it has about customers’ expectations. In this way, the business is able to satisfy the unfulfilled needs of the customers, thereby making sure that the information obtained is acted upon. The marketing plan will act as a mechanism for increasing the business’ market share. It helps the business in the identification of its competitors, existing and potential customers, strengths and weaknesses of the company (Juin, 2000).
A marketing research helps owners of small businesses in determining the needs and preferences of their customers, thus offering the products and services that are needed most. Some of the common sources of marketing information include feedback from customers, existing market reports and competitors.
Juin, S. С. (2000). Marketing planning & strategy. Thompson Learning.
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Towards More Strategic and Self Directed Careers essay sample
Towards More Strategic and Self Directed Careers
Towards More Strategic and Self Directed Careers
The current economic context, highlighted by increase in competition has forced a large number of businesses to deploy HR activities which until recently, were neglected. The article “Towards More Strategic and Self Directed Careers” indicates that more organizations and companies have begun development and enhancement of career development systems and organized plans for employees. In human resource, career management aims at identifying the goals, prospects and needs of individuals in profession as well as executing the increasing human resource plans in order to support the vocations. Career planning has proven to be a continual discovery process where individuals are able to develop their occupational concepts as a result of abilities, aspirations, skills, motivations and needs of their individual value system. It is a systematic and comprehensive process that targets the implementation and development of career strategies, analysis of opportunities and self-assessment as such, evaluating the results (Joo & Park, 2010).
The process of developing and planning careers involves both organizational and personal responsibility. People are supposed to identify their ambitions, abilities and use therapy and appraisal for purpose of evaluating development and training requirements. Organizations, however are supposed to identify needs and opportunities and plan employees in order to ensure there is information available for development of career and training. While planning a career, there are a couple of issues one ought to consider. First, members of an organization should be recognized and treated as individuals with unique skills, desires and needs. Secondly, individuals are supposed to be motivated to work in organizations that have value for their aspirations. Additionally, people can also change, develop and discover some new courses of action if they are shown exact opportunities, guided and encouraged. Employees need more activities of career counselling which should be in the form of formal activity within the human resource department. Special career counseling services should consist of psychological specialists who have an understanding of both organizational and individual needs. This makes it easy for good alignment with individual needs that make it easy to fulfill organizational objectives.
This paper is well organized and it portrays the importance of individual career planning in goals establishment, self-assessment and activities exploration designed to assist people make choices that are informed and changes regarding their careers. It highlights a systematic action requiring critical thinking in objectives formulation. The article, however, explains different factors that fuel the perception of individual career choice like an individual’s family circumstances, financial expectations, age, life and desired lifestyle. On top of this, organizations that maintain competitive advantage equip employees with right positions and proper skills. The employee types and skills vary depending on economic sector, scope of the business, consumer characteristics and technology. I am in agreement with the argument peculiar organizations affect the employees’ type, job structure and development ways for the job. Reduced job opportunities within organizations and restrictive managerial levels lead to alterations I conventional route to the career development plan of a firm.
This article, is easily found in retail stores and online shops. The concepts are applicable to United Arab Emirates in several organizations to boost success. For example, it is of great use for both organizations and individuals to understand the rate of the current employees’ sideways promotion, multiple development of skills and job rotation. Additionally, systems of career planning increase the satisfaction of employees as it makes it possible for them to recognize and take a stand that is firm regarding their objectives and policies. Career planning systems tend to be multifaceted and emphasis on mechanisms like reality check, setting goals, self- assessment as well as planning activities. This will aid UAE organizations towards ensuring their companies are productive. Finally, an organization is supposed to provide necessary resources for employees to achieve success in their careers such as career centers, career planning guides, career workshops, career directions and counselling. This will ensure employee potential is fully harnessed for the benefit of the organization. Therefore, these concepts can be applicable to all organizations even those in UAE. Information in this paper is useful to the counselor as it aids in forming the basis on which they can offer efficient consultation. Thus, it is recommended for different organizations and professionals for purposes of maximizing on the HR potential.
Joo, B. K. B., & Park, S. (2010). Career satisfaction, organizational commitment, and turnover intention: the effects of goal orientation, organizational learning culture and developmental feedback. Leadership & Organization Development Journal, 31(6), 482-500.
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