Human services organizations are established to respond to disaster or venerable issues in the country or continent. Therefore, they are not profit driven organizations but work for the entire good of the public. One of the organizations in this field includes the American Red Cross, which offers diverse services to humanity (O’Connor, Netting, & Netting, 2009). It was founded in the year 1881 to respond to emergency situations during and after the war. Over the years, the organization has grown and expanded to other areas and regions to such an extent that it has established its branches in every country in the world. It depends on donations from charitable sources as well as the general public that contribute in times of emergency (Seringhaus, 2012).
The purpose of conducting a program evaluation for services offered by American Red Cross organization is to ascertain the utilization of money donated by the American public. An example of how the evaluation process may be conducted involves several steps to be followed. First, gather information from published financial reports on the exact amount collected from the public by the organization. Second, collect data for all the programs and their spending budgets as well as money allocated. Third, determine the efficiency of the program by evaluating data collected from the entity. Lastly, give recommendation and ways through which the program can be improved to meet the set standard (Georgia & Georgia, 2014).
In conclusion, programs evaluation is one of the most important endeavors that an organization can initiate and engage in to give feedback about the efficiency of a particular program. Without such an initiative, many organizations find themselves unable to account for the money invested hence failing in its mandate.
Georgia, & Georgia. (2014). Program evaluation (3rd ed.). Atlanta, Ga.: Georgia Dept. of Audits and Accounts, Performance Audit Operations Division.
O’Connor, M. K., Netting, F. E., & Netting, F. E. (2009). Organization practice: A guide to understanding human services (2nd ed.). Hoboken, NJ: John Wiley & Sons.
Seringhaus, F. (2012). Program impact evaluation. Evaluation and Program Planning, 13(3), 251-265. doi:10.1016/0149-7189(90)90056-3