Red Bull’s social media strategy is more of an interactive platform. On its website, there are links to the events Red Bull is holding. Similarly, it used celebrities of extreme sports to market its events. Innovative content creation on social media also helps market Red Bull brand globally.
BMW uses a less interactive strategy. Its social media pages have customer reviews of new designs, facts of past cars, and even suggestions for new releases. There are millions of high-pixel photos of the cars and even videos. BMW uses personalities in promoting its new cars and release dates to the market. Customer engagement is attained through customer feedback connects. The customer can also book a test drive from anywhere in the world.
Similarities and Differences
Both Red Bull and BMW use social media as a connection to customers. They use photos, videos, and even music to document the businesses. Red Bull posts the links to every event while BMW has customer feedback and test-drives scheduler for anywhere worldwide. Lastly, they all use personalities as brand images of the company.
The only difference is that Red Bull seeks to target the youths while BMW cuts across the age groups. Red Bull is famous among the youths as an energy drink; thus, it uses the personalities who are still young and can connect more to the teenagers. BMW seeks to sell its cars to anyone with a license to drive, which is more generalized.
Proposal for using Social Media Marketing
Social media marketing through customer engagement offers a more direct connection to customers (Ashley & Tuten, 2015). This can be attained by allowing customers to suggest the locations for the events to be done in a year. This method offers both access to customer locations and a chance to meet with the customers themselves. In addition, this will allow the company to interact with customers to know their needs and shortcomings in terms of delivery of service/ goods.
Reference
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.