Profiling and Evaluating Healthcare Practices among the Elderly
Healthcare services form part of basic necessities for any human being. Hospitals and clinics provide primary healthcare services to all members of a society. The elderly population requires attentive medical care due to their fragile immune system. A profile of the elderly patients notes a challenge of completing medication. Most elderly patients fail to follow a doctor’s prescription. An evaluation of re-hospitalization cases records a high proportion of elderly people. Healthcare institutions should consider reducing re-hospitalization cases among elderly patients using informed marketing strategies. Marketing practices that entail healthcare practices among the elderly should be ethical and moral as the scripture recognizes the importance of old people in the community.
Elderly patients who encounter health challenges are 50 years and above. These individuals suffer from long-term chronic illnesses such as diabetes and different types of cancer. Medication is an important part of elderly patients as it determines their survival. Elderly patients succumb to death due to untimed medication practices (Thomas, 2015). It is common to find elderly patients missing out on important medication due to varying factors. For instance, the memory capacity among the elderly is affected negatively by age. The older people grow, the higher the chances of losing memory. Elderly patients end up being re-hospitalized for not following prescriptions in time and within the right quantity.
Age and gender play a key role in providing medical services to elderly patients. Medical practitioners recommend close follow-up for old patients. The recovery and treatment process of a medical condition requires healthy eating and following a doctor’s prescription. Elderly patients are forgetful (Thomas, 2015). The gender of an elderly patient also contributes to medical cases that lead to hospitalization. In isolated homes, for instance, female elderly patients are involved in kitchen roles and other family responsibilities. Consequently, these patients become more forgetful than male elderly patients in isolated homes. An age and gender profile of an elderly patient would aid medical practitioners to determine suitable healthcare services.
Elderly patients form part of marketing initiatives among most healthcare institutions. Medical practitioners sell their expertise to elderly patients who require healthcare services from time to time. Elderly patients who are asthmatic for instance, require frequent medical check-up for living a healthy life. Medical institutions use preventive care as the main service which appeals to elderly patients – who are considered potential clients in the market (Thomas, 2015). Emergency cases of medical illness are mostly covered by healthcare plans such as Obamacare. Elderly patients require love as a medical treatment for chronic psychological challenges. Stress is one of the leading causes of elderly patients who suffer from multiple medical complications. Healthcare institutions require knowledge on how to market medical services that affect the general health of elderly patients.
According to the Bible, old people should be treated with respect. The culture and traditions of most people ensure ultimate respect for old people. Young people are encouraged to use ethical gestures of communication when talking to an old person. For instance, greetings for old people is accompanied by respective gestures such as bowing down in some communities. Similarly, marketing activities entailing healthcare services should also observe respect. The Scripture notes that old people form an important population for any community. For instance, scribes were old people who were treated with respect for their knowledge of recordkeeping. Nevertheless, marketing healthcare services among elderly patient should observe ethical principles as provided for in the Scripture. It would be moral for healthcare institutions to take advantage of uninformed and illiterate elderly patients as a means of promoting medical services.
Thomas, R. K. (2015). Marketing Health Services. (3rd Ed.) Chicago: Health Administration Press. ISBN 13:978-1-56793-678-0.