Sample Marketing Paper on Two Main Theories: Cyclical and Environmental

Retail Strategy Course
The Subject is about have Two Main Theories: Cyclical and Environmental and we are supposed to write about the differences of those two theories and whether we agree with both or one or none.
Attached: instructions for individual assignment along with rubric assessment.
Recommended Book: Strategic Retail management by: Joachim Zentes Dirk Morschett Hanna Schramm-Klein (3rd Edition)
Peer reviewed journals and articles only please
**The assignment has two parts, I only need arguments about theories supported by literature. The other part where local companies described will be completed by myself.