Email copywriting comes as an ideal solution for businesses looking to increase their
email marketing leads. As part of an email marketing strategy, it focuses on the use of
words to get customers more engaged on the products or services you're trying to
advertise. Once executed properly, it can be a high income generating activity for
copywriters.
What is Email Copywriting?
The two main parts that make up an email copyrighting draft is the subject line and body
content. Email copywriting encompasses the means you'd use to express an idea in an
email to convince readers (customers) to convert. Just like other forms of copyrighting, it
has certain qualities you need to seriously consider. They include high level of
persuasiveness, brevity and precision.
The entire draft has to showcase your brevity and persuasiveness since you're trying to
attract leads. Your subject line should also match the call-to-action. The draft should be
free of filler content, tangents and fluff.
Who Needs it, and Why They Need it
Every day, consumers across the globe take time reading through emails on their inbox
based on their relevance. Only businesses that provide real value to the readers
manage to get the attention of these consumers. Businesses looking for result-oriented
ways of connecting and building relationships with customers and leads need email
copywriting. The tool is also ideal for both small and medium companies in need of
efficient marketing solutions known to deliver results under a budget and on time.
Email copyrighting helps you gain unparalleled access to both your customers' inbox
and pocket. Through this tool, it's possible to offer your readers unique, interesting and
valuable content. It's this type of content that enables you to open up valuable dialogue
with your customers.
Quality content is among the things businesses rely on to produce reliable and
consistent sales results. Mastering the art of email copywriting helps you engage your
customer base while increasing your chances of making more sales. The tool also helps
improve the positive reputation of a business since it facilitates word-of-moutj
advertising.
What Makes a Great Email Copywriter
Many marketers encounter challenges trying to write compelling email copies to get
customers to read them and take specific action. They, in turn, rely on copywriters to
help them generate content that will engage the readers and make them more willing to
buy into the products or services they're advertising. Since email copywriting involves
writing a persuasive subject line, an interesting copy and a precise call-to-action, a
copywriter should hone various skills to succeed in this art.
Focusing on the reader should be your number one priority as a copywriter. You have to
carefully choose the words you use and thoroughly plan how you'll convey them to the
readers. Make the email copy about the other person you're writing to rather than
yourself. Addressing issues or discussing topics that are relatable to the readers will
help you get their attention.
Your ability to gather as more knowledge as you can on email copywriting will give you
a competitive edge in your line of work. Constantly invest in your skill by reading books
on marketing and copywriting. Search and consume content generated by other
successful copywriters too. Make it a priority to always stay in the loop and level up your
skills.
A good email copywriter knows how to bring ideas to life with specifics since a vague
email copy won't keep people reading or get them excited. Use specific examples any
time your copy starts sounding vague. Show the readers exactly how the services or
products you're taking about can help them. Avoid mentioning a long list of features
associated to a particular product without ant further explanation.
One way to gain a competitive edge over other email copyrighters is to connect with the
customers on an emotional level in your drafts. If your email copy sounds like a one-
sided conversation, chances are that it won't attract any positive leads. The readers
may find the content extremely boring and awkward. Use phrases or sentences that will
elicit a positive emotional reaction from them and make them more eager to take action.
Your email copywriting goal should be to communicate relevant ideas to the customers
in the most precise way possible. Make your email short as you use concise wording. If
the copy holds the readers' attention for long, it may fail to attract conversions.
Why it's Worth Giving a Shot
The primary goal of email copyrighting is to allow businesses and individuals to
effectively communicate with their subscribers. Copywriters come into the mix when
marketers are looking for content laced with detail, emotion and nuance to keep their
customers engaged. Email copyriging is this a lucrative income-generating opportunity
to writers who are willing to learn about it and constantly sharpen their skills.
You get to choose the type of businesses, marketers or individuals to work with as a
copywriter. Convincing the reader to engage with the email rather than consume the
entire email will be your main job. Success in this line of work is measured based on the
conversions or leads your content attracts.