Sample Marketing Company Analysis on Wienerschnitzel


Wienerschnitzel is an American service chain restaurant that was established by John Galardi in 1961. Over the years, the business has immensely grown to be one of the largest hot dog outlets in the globe. The growth enabled the restaurant to diversify its services by offering other products including hamburgers, burritos, sausages, drinks and jalapeno poppers. Equally, the institution has opened over 350 outlets across the United States and operates under the management of the Galardi Group Inc (Wienerschnitzel n.p). the changing taste and preference among customers has also enabled the enterprise to launch different products since 2011 including der chicken dippers and pastrami.

Company’s Mission

The mission of Wienerschnitzel is ‘to give customers the best overall eating experience through quality products, quality cleanliness, and quality service’.

Company’s Culture

Wienerschnitzel has one of the most unique cultures in the American fast food industry. The company values both personal and professional growth of their employees and have devised methods that promote work and life balancing. This aspects also help in promoting creativity in the institution thus limiting the number of risks they face (Wienerschnitzel n.p). Equally, the management of the organization is centralized with managers of the different stores answerable to its top manager in its head office in Irvine, California. The company believes in employee and customer empowerment and have located most of their stores in areas such as employment, commercial and retail centers to enable easy access and quality services to their clients.

Company Ambitions

The company has been concentrating on increasing the number of its franchise in different parts of the United States. This would, in turn, increase its overall sales from the current 120 million hot dogs annually. The institution also estimates that through the increase in the number of mobile shops, it would be able to serve more customers in both small and large events (QSR magazine n.p). Equally, by diversifying the number of products and services they offer, the firm hopes not only to meet the needs and preferences of their customers but also to increase their competitiveness in the industry.

Sales Trends over the Past Years

On average, Wienerschnitzel annual sales have been an average of 120 million hot dogs in a year across different U.S markets. With an average of 330 outlets in the United States, the company recorded an average sales increase of 5 % despite the increasing competition from companies such as MacDonald’s and the five guy’s enterprises. Notably, the sales increased from $241,334 billion to $253,500 billion in 2016 representing a steady growth. Notably, in 2017, the company recorded an average sales of $262,000 billion which represented a 3.4% increase from the previous year (Wienerschnitzel n.p). Considerably, this trend indicates a steady increase in the firm’s sales over the last five year despite the growing market challenges.

Profitability of the Company

The increase in the level of the company’s sales has equally increased the profitability of the institution. Globally the firm profits have increased by an average of 7.1% over the last five years allowing the management to device other mechanisms of increasing their control of the market including providing catering, dining, and quick services (QSR magazine n.p). Moreover, the enterprise is concentrating on global expansion through franchises to enable it to raise its competitiveness in the international market.

Company’s Market Share

The increase in the level of competition in the U.S market has limited market control of Wienerschnitzel which is one of the oldest companies in the industry. The shares prices of the institution range between $4. 36 to $6.34 over the last five years (QSR magazine n.p). Thus the company has been facing limited but stable growth in its share prices over the years due to the increase in the number of fast food outlets in the country.



Work Cited

QSR magazine. “Wienerschnitzel’s Sales Continue To Rise”. QSR Magazine, 2018, Accessed 27 Aug 2018.

Wienerschnitzel. “About Us | Wienerschnitzel”. Wienerschnitzel, 2018, Accessed 27 Aug 2018.