Numerous methods of conducting research exist, with each presenting distinct strengths and weaknesses including quantitative, qualitative, and mixed approaches. In most cases, each research methodology is used separately. However, in some instances, they can be used together. Some of the commonly used methodologies in research include qualitative and quantitative research approaches.
Quantitative research is one of the most commonly used approach in research projects and works. The quantitative research method is used for testing objective theories by examining the relationship between variables and it deals with numbers and logic (Kanazawa, 2017). The quantitative research method presents with various characteristics. First, data is gathered using structured research instruments. Second, this research approach presents data using tables, charts, and graphs (Planing, 2014). Third, quantitative research method utilizes various data collection tools such as questionnaire and uses computer software to organize and arrange the gathered data. Fourth, this research methodology relies collects data from larger sample sizes to represent the total population of a given group of participants or elements being studied. Finally, this research method often has a clearly defined question that shows the primary objective of the research.
Qualitative research is used in exploring and understanding various concepts. Such includes the reason why individuals or groups are attached to a particular social or human problem (Ciao, 2011). The qualitative research approach has various characteristics. First, qualitative approach seeks to answer the root cause to a particular issue. Second, the approach utilizes a given set of procedures to answer a particular question, which shows the objective of the research. Third, qualitative research approach seeks to find existing evidence about a particular social or human problem. Fourth, it produces findings that may have not been presented in advance. Finally, it presents findings that can be used in future project works.
Quantitative and qualitative research methods share some aspects and also differ in other areas. These research approaches are similar in that they require that raw samples must be analyzed, which depends on the research that may have been gathered (Cleland, 2015). However, these research approaches primarily differ in aspects such as their analytical objectives, types of questions posed, and types of data collection used.
Quantitative and qualitative research methods can be used in various degree programs ranging from undergraduate to the doctorate level. A quantitative approach can be utilized in courses that deal with applied data analysis as it can help the researchers to determine the relationship between various sets of data. On the other hand, a qualitative research approach can be utilized in courses that deal with social and human-related aspects, such as psychology. This research approach may be useful in such courses by helping a researcher to identify the reason behind a particular social or human-related issue. In my perspective, a qualitative research approach may be useful in my area of study as it can enable me to determine the root causes of management issues in an organizational structure.
Researchers utilize numerous research methods in conducting experiments including quantitative and qualitative approaches. A quantitative research approach is used to determine the relationship between various variables. Qualitative research method, on the other hand, is used to establish the root cause of a given social or human-related issue.
Ciao, B. (2011). Qualitative Approach for Management Studies: Collecting Methodological Choices and Reflections from a Research Experience. Annual International Conference on Qualitative and Quantitative Economics Research. https://doi.org/10.5176/978-981-08-8957-9_qqe-044
Cleland, J. (2015). Exploring versus measuring: Considering the fundamental differences between qualitative and quantitative research. Researching Medical Education, 1-14. doi:10.1002/9781118838983.ch1
Kanazawa, M. (2017). General principles of quantitative research. Research Methods for Environmental Studies, 60-71. https://doi.org/10.4324/9781315563671-4
Planing, P. (2014). Quantitative Research Approach. Innovation Acceptance, 141-247. https://doi.org/10.1007/978-3-658-05005-4_6