Sample Management Paper on Pashendale Holdings Limited

Pashendale Holdings Limited: Statement of Work


The management of Pashendale Holdings Limited (PHL) has decided to pursue marketing and customer service improvement prospects at the company. To ensure that this objective is achieved, the company management feels that the first step towards their goals is to redesign the company website. The objective of the website redesign based on the perspective developed by the company’s management is to ensure that the company works more closely with the customers and also to ensure that the new website is capable of facilitating a more timely response action plan to prospective customers. While redesigning the website, it will have to be enhanced in terms of content, to provide additional content including company news, new building developments, other industry information and client testimonials (Kaplan Business School 1). In addition to this, the new website should also be user friendly to enable potential customers to interact with the company at a more personalized level.  The website redesign project is meant to be part of a multi-tiered process that will culminate in the improvement of customer interactions and subsequently the enhancement of marketing practices in the company.

Project Scope

The website redesign project entails all the work covering the entire system development life cycle. As such, the scope of the project will include:  problem definition, planning, designing, testing, training and implementation of the developed website. However, the project will not include any actions pertaining to PHL’s internal intranet site. This means that for this project to be completed efficiently and in a timely manner, it will be necessary for the systems developer to be able to have adequate resources for planning, designing. Implementing and testing the new website. The developer should also have sufficient staff numbers to cater for the mandatory trainings. Each of the project phases is associated with a variety of specific roles which have to be performed. For instance, the planning stage comprises of developing the project goals and timelines as well as allocation of funds for each stage of the process. The project plan must be submitted to PHL in order to have the company approval prior to project initiation.


Work Requirements

The first requirement of the project is the statement of work. The SOW is to be presented by all the contractors who wish to take part into the project. Once each contractor presents their SOW, PHL management will use the same to review and select the contractor to complete the actual project. The SOW is required by 4th of September 2017. As the project begins, the first stage of the project is the definition phase. In this phase, the contractor is required to work with PHL in gathering the company problems and the requirements in problem solving. The definition phase also entails developing the project metrics and creation of a web design that is based on the requirements from the new project. As such, the new web design should contain the richer contents that are desirable and should be able to enhance the company’s interactions with the customers. PHL will then review the new design and approve it for coding.

After PHL approves the new website design for coding, the second third requirement is for the contractor to complete all the coding for the website and then develop an elaborate testing plan which is required by the PHL management. The project will then be tested both in iLab and in limited beta release, to confirm the working of all the elements required by PHL. From testing, the next requirement is that the contractor should resolve every issue in site and coding that has been identified during the testing process. Other requirements include written status updates and a testing report delivered during the definition and design phases of the project.

In the implementation stage the key requirement is for the contractor to implement the new website on PHL servers before beginning to provide the support for the website to the project end. The training phase is then the next requirement that follows project implementation. Training has to be done in accordance with the earlier provided training plans. In the implementation phase as with the earlier stages, status updates have to be provided weekly. In the last phase (conversion), the contractor is tasked with providing the relevant documentation, a PHL approved plan and a report for project closure. On the project closure report, there should be a checklist indicating the project deliverables and each completed task must be market on the checklist. The new website has to be provided with 24 hour support until at 11.59 pm on the day of project completion (Kaplan Business School 2). The last requirement is that the contractor should be providing weekly status updates in meetings throughout the conversion stage of the project. From these requirements, it is observable that documentation and status updates are mandatory throughout the project phase.


Key Project Milestones

Task Finish Date
Statement of Work Release 4th September 2017
Contractor Review and selection 25th September 2017
Project initiation 1st August 2017
Website design review 22nd August 2017
Website implementation review 12th September 2017
Website Implementation 4th December 2017
Training 11th December 2017
Project completion review 18th December 2017
Project closure 24th December 2017



Project Phase Price Cost Structure
Planning $ 25,000 Fixed fee basis
Definition and Design $ 150,000 Fixed fee basis
Implementation $ 50,000 Fixed fee basis
Conversion $ 25,000 Fixed fee basis




Acceptance Criteria

The Chief Marketing Officer for PHL holds responsibility for evaluating and determining whether all the deliverables for the project have been satisfied. The CMO will work with a team of three advisers to evaluate each project task for proper completion. This will be done upon completion of each of the project phases, and will be based on the report provided by the contractor. The CMO will review the report and approve that each phase is completed with all the associated tasks prior to signing off besides the project phase that it has been completed. Once signed, the CMO will provide approval for the next project phase or issue a written advice to the contractor concerning the project tasks that are still outstanding for every given phase of the project. Once the CMO has signed off the project closure report, the project will be deemed to have been completed. Signing off the project closure report will imply that all the project deliverables have been met by the contractor satisfactorily. In case of any disagreement between the CMO and the contractor, the matter will be presented before the contracting officers for the contractor’s office and for PHL for further discussion.



The contractor whose name appears here below accepts the terms of this Statement of Work. Each of the parties therefore acts with the authority from their respective companies.


Pashendale Holdings Ltd                   ____                [Contractor Company Name]_________

Company Name                                                          Company Name

___________________________________              ________________________________

Full Name                                                                   Full Name

___________________________________              ________________________________

Title                                                                             Title

___________________________________              ________________________________

Date                                                                            Date



Works Cited

Kaplan Business School. Case study: Pashendale Holdings Ltd. Commonwealth of Australia, 1969.