The research employed a qualitative method, which seeks to evaluate the underlying reasons for the subject of the study. Due to the extensive nature of the investigation and big amount of information required, various techniques of primary data collection were utilized (Beekes, Brown, Chin, & Zhang, 2016). Interviews and questionnaires were used as the main methods of collecting data from different members of the organization. The response rate was more than 90% as more than 15 out of 20 employees participated in the examination. All the members of the human resource and marketing departments participated in the study. Essentially, it included persons of different age groups and genders with distinct responsibilities in the institution.
Narrative of the Result
According to the data collected, all the participants described the communication channels and methods used by the corporation as effective and easy to understand (Moen & Middelthon, 2015). However, 16 of the respondents cited some challenges, especially regarding the timeliness of the information. Particularly, they stated that the implementation of the data takes time to reach casual employees, who are the most essential to the entire process. Additionally, an average of 63% of the participants cited that both methods which were used to send and receive information within the entity were appropriate and increased their productivity in the enterprise.
Top Communication Challenge
According to the research, the main communication challenge facing the enterprise is the lack of timeliness of the information. Most employees (67%) note that policy developed by the management is availed to them later than expected, therefore, increasing the complexity of their work. Equally, 83% of the participants established that the firm’s administration had not implemented enough strategies to reduce the complexities that resulted from the specified communication problem.
The management of the company must ensure that it develops or purchases a modern communication channel that can be used by its members (Cooper, 2015). Additionally, departmental heads should ensure that decisions made by the executives of the institution are promptly communicated to other members of the organization (Scott and Gerald, 2015).
Beekes, W., Brown, P. R., Chin, G., & Zhang, Q. (2016). The effects of corporate governance on information disclosure, timeliness and market participants’ expectations.
Cooper, R. (2015). Information, communication and organization: a post-structural revision. In For Robert Cooper(pp. 124-148). Routledge.
Moen, K., & Middelthon, A. L. (2015). Qualitative research methods. In Research in Medical and Biological Sciences (Second Edition) (pp. 321-378).
Scott, W. R., & Davis, G. F. (2015). Organizations and organizing: Rational, natural and open systems perspectives. Routledge.