Communication is a crucial tool in the success of a project. Miscommunication and communication gaps have led to the failure of many projects that had competent workers and stakeholders. The three main methods of communicating in projects include; interactive, push, and pull communication.
Interactive communication allows all the stakeholders of the project to interact in real-time. It includes video conferencing, face-to-face meetings, and phone calls. The merits of interactive communication include convenience and flexibility since the project manager can use charts and receives instant feedback. The first demerit of interactive communication is little or no time to think about the appropriate feedback. Secondly, it is a limiting form of communication since it excludes deaf people. Lastly, it is dependent on the excellence of speech of the communicator.
Push communication involves conveying information to key participants where feedback is not immediately required. This communication method is effective for passing meeting minutes and group notes after a brainstorming activity (Ickman & Cheng, 2013). The merits of push communication include lasting storage, reference materials for future projects, and can be used over a larger audience including deaf and mute employees. The demerits of push communication include the need for reinforcement from interactive communication, time-consuming preparations, and can be hacked, hence exposing the project details to competitors.
Pull communication is appropriate for a large audience that does not have to access the information immediately. Pull communication can be done through any of the communication techniques aforementioned under push communication (Marcheschi, 2017). The merits and demerits of pull communication are similar to those of push communication as highlighted above.
Communication is an important aspect of the success of any project. Project managers convey information to stakeholders using interactive, push, and pull communication methods. These communication methods contain both merits and demerits and can be used simultaneously.
Ickman, S. W., & Cheng, L. (2013). U.S. Patent No. 8,423,088. Washington, DC: U.S. Patent and Trademark Office.
Marcheschi, C. (2017). Achieving the right balance: push, pull, and interactive communications. Strategic HR Review.