Sample Management Case Study on Awareness Footprint Through Social Media

Awareness footprint is a crucial component for Charting Your Course, especially in a highly competitive environment. Brand awareness is important because the more the numbers of people who are aware of the organization’s services, the more the services are likely to sell off. The business seeks to unleash the secrets of Articulating the Unknown to lead revitalized, high performance among small and medium sized enterprises. One of the ways that the organization can enhance brand awareness is by harnessing the power of social media.

According to predictions by Statista, there will be approximately 3 billion active social media users by 2021. The staggering number implies that Charting Your Course has to position itself to get the attention of the right audience because in social media, “more doesn’t necessarily mean better.” The first step that the business should take is to identify the social media platforms. The most popular sites to embrace are Facebook, Twitter, Instagram, Pinterest and LinkedIn. The platforms are attractive entry points for the business because ads are affordable for all brands.

Having identified the platforms to use, the next essential component that Charting Your Course should embrace is investing in creating authentic and high-quality content. Such content should be able to resonate with the targeted audience (Finger & Dutta, 2014). The topics to cover should focus on the business’s niche. Specifically, the organization should use topics related to “How to Become an Achievist.” Moreover, sharing success stories of the customers who have benefited from the services would have a significant impact. the content also ought to be appealing; hence, Charting Your Course can utilize Lucidpress, a platform that has quality templates that can be posted on social media platforms.

The next important step is to identify how to effectively avail the content on the social sites. The organization should regularly post on the social network. in the beginning, the firm should collect statistics of proxies, such as videos, photos, links, and the corresponding user engagement, including comments, likes and shares. The data will be essential in determining regression statistics to establish the best proxies to adopt. Charting Your Course should be able to identify the appropriate proxies and audience to utilize in brand awareness.

The other vital action that Charting Your Course should take in harnessing the power of social sites is collaborating with influencers. In this case, Instagram would be the best platform for influencer marketing. About 80 percent of influencers have identified Instagram as the best platform for collaborating with different brands. Undoubtedly, incorporating that engaging an influencer will boost the organization’s awareness footprint. An example of an influencer in this case is Lori Greiner, who is an American inventor, entrepreneur, and television personality. Additionally, Charting Your Course should regularly interact with customers regularly using surveys and polls with aim of gathering more information which in turn provides valuable insights about clients.

Charting Your Ways has the potential to stretch past its objective of creating a strong awareness brand by using social media platforms. Facebook, Twitter, Instagram, Pinterest and LinkedIn are the most promising sites because the high number of active users. Consequently, utilizing a high-quality content, regular posting basing on statistical regression and collaborating with influencers will pave the way for brand awareness.



Finger, L., & Dutta, S. (2014). Ask, measure, learn: Using social media analytics to understand                  and influence customer behavior.