Sample Education Paper on Alibaba’s Innovative Strategies Through Cloud Computing

Brief Summary

Alibaba is highly recognized for providing online marketing solutions to form businesses and its customers. Consequently, the company has adopted an innovative enterprise-oriented technology that has enabled it to dominate the online retail market since its inception. The innovation has built a digital backbone for online transaction and provides the company’s partners with an array of benefits following the current increased technology adoption across the globe.

Strategy Analysis

The innovative technology illustrates Alibaba’s proper planning techniques through its ability to innovate a feature that solves customers’ needs. For instance, the company has Enterprise-Class Internet Architecture cloud platform for Alibaba enterprises such as Tmall and Taobao, among others. The service is strategically planned to place cloud infrastructures and hardware and software resources through the diversified business portfolio. In 2016, the structure enabled the corporate to generate 17.8 billion dollars in sales in the Double 11 global shopping festival (“Alibaba Targets the Global”).  Furthermore, the service enhances industrial operations efficiency by narrowing the gap between the end-users with the production or service firms. The company, therefore, used proper planning to manage to integrate diverse firms with a platform that can fasten production and increase customer satisfaction at the same time. Thus, innovation leadership management created a unique technology through proper planning to suit the current competitive environment with features that influences consumer purchase.

The Enterprise-Class Internet Architecture also demonstrates the company’s proper team management, though it would have done better to open the portfolio for other companies outside the Alibaba Group. The successful company integration of different employees with similar goals to achieve corporate objectives enabled it to create a successful service. The project leaders managed to implement the innovation for the different Alibaba’s enterprises because of compelling business goals with members that understood the concept. Due to quality leadership and a unified team, the firm managed to rectify a technical hitch in 2008 innovatively without losing consumer data. The team used a shared service layer with different service entities including payment, inventory, and logistics, among others. Consequently, the group can build a new business from scratch and remain in operation, therefore not losing customers over technological problems. However, the technology is highly concentrated for Alibaba enterprise’s, which limits its productivity. They could have done better by including features for other companies to expand their market capacity locally and internationally.

If I were part of the planning and management team, I would have used a functional team structure to achieve better results with the product. I could have integrated the engineering manufacturing and marketing departments through a working-level team. Each cluster would have concentrated on its expertise and sequentially moved the innovation process from one department to the other. Consequently, while the manufacturing teams and engineering ones focused on the technical part, the marketing team would have researched the ways to market the service globally. Currently, the company would have sold the innovation to other companies with similar business initiatives and increased its market share significantly.

Work Cited

“Alibaba Targets the Global Market with Apsara Aliware Platform” MIT Technology Review Insights, 2017. www.technologyreview.com/2017/01/24/154400/alibaba-targets-the-global-market-with-apsara-aliware-platform/. Accessed 1 May 2020