Sample Business Studies Paper on BMC Analysis of Hydrogen Storage & Distribution

Part 1: What markets/industries/applications are likely to become key consumers of hydrogen energy?

Part 2: What role do government subsidies play now and how will they likely evolve in the near future?

What are we? We can be a hydrogen management company and a hydrogen production plant. Our aim is to study and analyze how hydrogen energy can be used in selected countries/industries.

The challenge includes mapping of the main stakeholders of an emerging hydrogen storage and distribution industry in a specific geography.

It is expected that government policies, support and relevant industry infrastructure will vary from country to country, e.g., Europe vs. US vs. China, etc. Understanding how different countries stimulate and support development of hydrogen storage and distribution is part of this challenge.

You may include a comparative analysis of two distinct geographically confined markets that lead development of this technology.

Our Target Market Countries: Japan & Saudi Arabia

Japan: an island country with high technical level, developed economy and few resources.

Saudi Arabia: landlocked country and traditional oil resource supplier with relatively backward technology

Our Target Industries: Hydrogen Applications in Energy and Power

Energy is mainly used in industrial production and manufacturing, and can be considered as an alternative to traditional energy applications such as power generation and natural gas.

Power is mainly considered whether hydrogen energy can be implemented to replace oil in the target country, mainly as a source of public transportation and automobile power.

Part 2: The Possible Role of Government in the Project

Japan (possibly for support, the country mainly imports energy)

Saudi Arabia (there may be obstacles, the use of hydrogen could hit the country’s oil mainstay industry)

Assignment Requirements and Description

Objective: Your Individual report should provide an in-depth analysis of the Business Model Canvas (BMC) component/s you are assigned to work (My Part is Infrastructure) on within your team’s commercialization challenge for the project set by our partner.

You need to help me complete the BMC analysis for the Infrastructure section, and do not write the remaining three sections, because that is not my task.

Content: Your Individual report needs to be focused on your analysis and should demonstrate how you arrived at your findings. The emphasis should be made on the quality and rigor of your analytical work, including finding reliable sources and making informed and plausible assumptions. While your predictions are important, it is the analytical process that ensures the quality of your work. For example, in the Finances block of the BMC, the focus should be on your analysis of the market and predicted demand as well as cost structure, not on the precise numbers, which are difficult to predict.

In the Individual report, you are expected to explain what the findings mean and provide conclusions about them. There is no expectation of a comprehensive list of recommendations at this stage. Any preliminary recommendations you could draw from your analysis must be practical, actionable and specific.




Task: BMC Infrastructure

Key activities: The most important activities in executing a company’s value proposition. An example for Bic, the pen manufacturer, would be creating an efficient supply chain to drive down costs.

Key resources: The resources that are necessary to create value for the customer. They are considered assets to a company that are needed to sustain and support the business. These resources could be human, financial, physical and intellectual.

Partner network: In order to optimize operations and reduce risks of a business model, organizations usually cultivate buyer-supplier relationships so they can focus on their core activity. Complementary business alliances also can be considered through joint ventures or strategic alliances between competitors or non-competitors.

Each part needs to take into account possible roles for the governments of Japan and Saudi Arabia


Report Structure:

  1. Title
  2. Executive summary – succinct summary of the challenge and findings (max 150 words)
  3. Introduction and background to commercialisation challenge and the individual BMC component/s, including purpose, why it matters and scope
  4. Design and methodology – key sources of data (e.g., market reports, company websites, etc.) used to collect relevant information and their limitations
  5. Data analysis and findings – describes the analysis conducted and the results/findings of the analysis; clearly states any assumptions made; can include visuals to help illustrate
  6. Discussion and recommendations – explain what the findings mean and conclusions about them; any preliminary recommendations should be derived from the analysis and must be practical, actionable and specific
  7. Reference list – to be formatted as APA 7
  8. Appendices (if appropriate) – may include charts, tables, supporting information


Some Information on Hydrogen Energy











New ventures experimenting with hydrogen energy