Sample Business Studies Paper on an analyzing an advertisement

Advertising Bias Assignment

• Due Apr 9 by 11:59pm
• Points 50
• Submitting a file upload

Instructions

Select an advertisement, such as an advertisement on a billboard or in a magazine. Analyze the advertisement using thePrint Advertisement Analysis Worksheet

Download Print Advertisement Analysis Worksheet. Because you are upper-level students, the expectation is that your worksheet is completed with full, descriptive sentences that do not contain spelling, grammatical, or punctuation errors.

Download the worksheet, type in your answers, and upload the document through the assignment submission link.

Submitting this Assignment

1. Select the blue “Submit Assignment” button at the top right of this page.
2. Add your completed worksheet as well as a picture of your advertisement (total of 2 attachments).
3. Then select the “Submit Assignment” button. (You have successfully submitted your assignment when you see the time stamp of your submission along with the submission details.)

Rubric

Advertisement Bias Assignment (1)

Advertisement Bias Assignment (1)
Criteria	Ratings	Pts
This criterion is linked to a Learning Outcome Responses to questions	25 pts Excellent All 12 questions were answered thoroughly and demonstrate a strong understanding of the topic. 20 pts Proficient Only 9-11 questions were answered thoroughly and clearly. 15 pts Satisfactory Only 6-8 questions were answered thoroughly and clearly. 8 pts Developing Only 3-5 questions were answered thoroughly and clearly. 4 pts Incomplete Only 1-2 questions were answered thoroughly and clearly. 0 pts Not Evident The student did not attempt to answer any of the questions.	25 pts
This criterion is linked to a Learning Outcome Sentence structure, grammar, and mechanics	15 pts Excellent There are little to no errors with grammar, spelling, or punctuation. All of the responses are written in complete sentences. 10 pts Proficient There are minor errors with grammar, spelling, and/or punctuation. Most of the responses are written in complete sentences. 5 pts Developing There are major errors with grammar, spelling, and/or punctuation. Many of the responses are not written in complete sentences. 0 pts Not Evident Responses were not written or typed.	15 pts
This criterion is linked to a Learning Outcome Picture of the advertisement is provided	10 pts Excellent A picture of the advertisement was submitted to the assignment submission link. 0 pts Incomplete A picture of the advertisement was not submitted to the assignment submission link.	10 pts
Total Points: 50

 

 

Print Advertisement Analysis
Worksheet
Instructions:
Select an advertisement, such as an advertisement on a billboard or in a magazine. Analyze the advertisement using this bias worksheet. Answer each question with complete sentences. Remember to check your document for correct spelling, grammar, and punctuation. When completed, submit this document through the assignment submission in Canvas. Alternatively, you may print this document, write in your answers, scan the worksheet, and upload it to the submission link in Canvas (be sure that your handwriting is clear if you take this option). Also, include a picture of your advertisement with your completed worksheet.
Questions:
1. What product, service, or point of view is being advertised?

2. Who is responsible for creating this advertisement? Why are they sending this message?
3. What is the purpose of this advertisement? (For example, is it intended to educate, entertain, or inform?)
4. What advertising techniques are used to attract a viewer’s attention and to make the advertisement believable?

 

5. Who is the anticipated audience of the advertisement? Who is actually seeing the advertisement?
6. What does the advertisement say to the viewer? What lifestyles, values, opinions, and points of view are represented?
7. Who makes money or benefits from the advertisement?
8. What makes the advertisement biased in some manner? How is this bias demonstrated? What has been included or left out of the advertisement?
9. Why would the advertisement’s creators or the product makers have the need to be biased in their advertisement?
10. How might some people understand this advertisement differently from others? Would all viewers agree on what was being advertised and the purpose of the ad?
11. Would someone be likely to believe this advertisement? Why or why not?

 

12. Do you agree with the advertisement? Why or why not?