Sample Business Studies Paper on Amazon.Com Company

Amazon.Com Company

Introduction

            Amazon.com is one of the Fortune 500 e-commerce Organization located in Seattle, Washington. It is reputable as a company that sells goods online. In the year 1994, Amazon.com Company was founded by Jeff Benzos. During the initial years of operation, the company began as online bookstore and later diversified its business operations by selling electronic products, apparel and music iTunes. In 1999, Amazon had already gained global popularity because of successful online shopping business. Today, the company has successfully expanded its product offerings, global websites and international networks. The intention is to reach increase the customer base by reaching out to numerous customers and fulfilling their needs. Besides offering a variety of products, the company has managed to establish three elements of fulfillment centers across the entire world (About Amazon, 2015).

The company has created three elements based on how they approach the consumer market.  The three elements include: fulfillment centers, Amazon Prime, and Amazon Fresh. The focus of this study is twofold. The first analysis is to examine how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery. The second analysis is how Amazon has created programs that will satisfy these consumer demands, which determines whether the company will succeed in its quest for same-day delivery. Amazon has successfully established different platforms to address the needs and preferences of their consumer segment. The transformation of Amazon.com from operating as a Website to electronic commerce partner to development platform is driven by the fortitude of innovation (About Amazon, 2015).

How Amazon Company has captured its consumer’s desire 

 

To begin with, the fulfillment centers, are undoubtedly the most successful consumer element and probably a great competitor of other online store markets, such as,  Target, Walmart, and Best Buy  among others. To support its expansion, Amazon has successfully established a wide network of international fulfillment networks at an exceptional rate.   Indeed, the fulfillment centers are known as “sortation centers” since the company uses to sort out the packages based on the zip code. The company must identify where each package comes (Wulfraat, 2015). Another facet that operates within the Amazon network that assists in offering customer services is Amazon Prime.

Indeed, Amazon Prime has been operating as a customer base segment for nearly eight years and with a large consumer base. During the initial years of operation, many business experts claimed that Amazon Prime would never succeed. Indeed, it was perceived as a failure. However, Amazon Prime has become a valuable asset for Amazon by financing most of the new distribution centers and boost its brand loyalty by incessantly offering a quality service,” (Donahoe, 2015).  Amazon prime provides a two-day shipping free of charge on a significant number of all of the Amazon’s products, for example, Netflix-like video streaming service and other benefits for a small fee on annual basis.  The success of Amazon Prime is based on three aspects. The first aspect is the manner in which the company addresses the needs of the customers, second; the way the company tries out its marketing strategies and lastly, the approach the company use to relate with its stakeholders (Donahoe, 2015).

Amazon Prime is undoubtedly one of elements that has helped Amazon expand its customer base and facilitated the company in fighting off its competitors. Amazon fresh is another customer element that Amazon Company relies to market its brand loyalty. Amazon Fresh provides real-time and timely delivery of a wide assortment of items, such as, fresh grocery and domestic products. The establishment of the Amazon Fresh eliminated the fear that Amazon Company had concerning the advent of other online giant firms. The cost of products as well as the fees charged by the company on its products and service affirmed that Amazon was targeting a specific market (Alcorn, 2013).   The company targeted the expensive shoppers which enable Amazon to modify its knowledge concerning its key demographic as well as increase its satisfaction scores to compete with the Whole Foods and Costco (Alcorn, 2013).  Furthermore, Amazon Fresh is spread out its operations into other regions. Amazon is likely to take advantage of the slow growth of online groceries and affluent and young consumers.

The intention of establishing Amazon’s marketing strategy was to reinforce and increase its brand loyalty, expand customer traffic to its Web sites, create customer confidence, encourage repeat purchases, and increase product and service income opportunities (Javad, 2003).  For these reasons, Amazon is likely to succeed in its quest for same-day delivery As Amazon.com Company experiences evolution; its dynamic fleet of transportation might enhance the level of competition.  By cementing its long-term links with UPS and FedEx as well as the Amazon’s Fresh trucks, the company may be able to offer service at a faster rate compared with the competitors (McCorvey, 2015).  The ability to expand and rely on quality customer service is likely to guarantee its success in the market.

Conclusion

Essentially, Amazon Company has successfully captured its consumer’s desire for not only less expensive prices, but faster delivery by creating programs that will satisfy these consumer demands. Some of these programs/platforms include fulfillment centers, Amazon Prime, and Amazon Fresh.

 

References

About Amazon (2015).  Retrieved from:

http://www.amazonfulfillmentcareers.com/about-amazon/

Donahoe, S. (2015).  Amazon’s Prime Marketing Strategy.  IMSC.  Retrieved from: http://imsuccesscenter.com/amazons-prime marketing-strategy/

Javad, K. (2013).  Amazon. com in 2003.  Journal of the International Academy for Case Studies.

McCorvey, J.J. (2015).  AmazonFresh is Jeff Bezos’ last mile quest for total retail domination.  Fast Company.  Retrieved from: http://www.fastcompany.com/3014817/amazon-jeff-bezos

Wulfraat, A. (2015). Amazon’s Fresh’s (AMZN).  Retrieved from: http://www.ibtimes.com/amazonfreshs-amzn-sneaky-businessstrategy-compete-premium-grocers-build-out-distribution-model