Case Analysis Questions：
1. How do affiliate networks add value to eBay?
2. Are there strong network effects for affiliate marketing platforms such as CJ. If so, what are they?
3. eBay ceased using Commission Junction. Is this a wise decision? Why/ Why not?
Exhibit 6 presents eBay’s commission schedule. Why do you think eBay chose this structure? Could it be improved? If so, how?
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