Sample Business Analysis Paper on Domino Pizza

As one of the fast developing fast food companies in the world, domino pizza has over the years developed mechanisms that are aimed not only at increasing its impact in the market but also ensuring that its customers get quality services and products. Considerably, the institution operates through well-established networks of both company and franchise-owned stores in different markets around the globe including the United States, Canada, and India (Syed n.p).  Since its establishment, the firm has experienced various shortcoming and opportunities that define its position in the modern market. Notably, to effectively achieve this, the company must have clear vision and vision statements that would help in giving its employees a sense of direction.


The mission statement of domino pizza is to inspire healthy living in the society through connecting people with quality and real food.


The vision of the company states that the institution aims at using food to help sustainable development of the community and to use food in providing health solutions

SMART Goals and Objectives

Smart goal setting in the modern economy helps the organization to keep track of its achievements and to provide effective planning methods that can be used in evaluating some of the strategies to be adopted by the institution. The smart goal setting principle states that objectives should be specific, measurable, achievable, realistic and timely.


This mode should help in defining the particular methods to be used in attaining a specific objective. Considerably, it should define the where, when, how and what the firm is aiming to achieve.


The resources of the institution should be able to support the institution’s growth strategies and should also be timely and affordable. For instance, the institution may plan to open 100 stores in emerging markets such as Africa and Asia over a period of five years.


The goal established by the institution should be pertinent to the operations of the firm. For instance, supporting the health of their customers is essential in ensuring the entity protects its image and increases its competitiveness in the industry.


The objectives set should be achieved over a given period. This helps the firm to be able to plan effectively plan for its activities and the strategies to be used in realizing the objectives. For instance, the institution plans to increase its market share to 30% over the next two years.

Industry Analysis and SWOT Analysis

The fast foods industry is one of the firm growing markets and has over the years attracted various companies including subway, pizza hut, chipotle, taco bell and the burger king that have in turn increase the competitive levels (Syed n.p). With the changing needs of customers, most of the players in the industry have developed unique strategies to keep them relevant and to survive the harsh conditions. Many enterprises are being specific on the delicacies they primarily produce including pizza parlors, chicken restaurants and hamburger focused restaurants.

SWOT analysis helps in defining the strengths, weaknesses, opportunities, and threats that face the institution.  The current strengths of the institution include deep Manu, quick service, low-cost alternatives, an efficient supply chain and quality foods (Wade 402). Considerably, these factors are internal and can be controlled by the management of the institution. The weaknesses facing the institution include high number of franchises, decrease the number of sales in developed markets and low rate of staff retention. These factors negatively affect the growth of the institution and limit their level of success.

Some of the opportunities facing the institution include market expansion that promises to raise the revenue of the firm, high rate of penetration and the availability of health-conscious eatables. In essence, these aspects promise not only to increase the income of the business but also its competitiveness in the industry. Lastly, the weakness affecting dominos are mostly from the external sources and limit the enterprise’s ability to expand. Some of them include the changing customer needs, threats of new entrants, increasing level of competition, legislative restrictions and policies and rising cost of raw materials.

Trends in the Industry

The fast-food industry is experiencing different emerging trends that affect it in different ways.   Considerably, many firms have started concentrating on specific meals such as chicken, sandwiches, pizza, and hamburgers (Lauaikas and Hailee 90). Others have started concentrating on cultural and traditional foods to attract a specific population in the society. Additionally, since opening and operating new subsidiary has proved to be expensive over the past years, many institutions have opted to concentrate on franchise business to cut operational expenses.


Fig 1: Growth of the fast food industry

Reasons for Criteria Selection

The use of this criteria helps in giving an overview of the company plus some of the challenges it might be facing. Equally, it helps in establishing if the company’s employees understand the overall development strategies of the institution and how their role might help the firm to achieve some of the established goals. In the long run, this method might help the management to identify some of the complications that might face the institution when venturing into new markets.



Work Cited

Lauaikas, Mindaugas, and Hailee Tindale. “Effects of consumer behaviour on innovations in fast food industry.” Entrepreneurship and Sustainability Issues 3.1 (2015): 85-103.retreaved from:

Syed, Ishan. “SWOT analysis and operation management decisions of Domino’s pizza.” (2016).retrieved from:

Wade, Jeannette M. ““Doing Difference” and Fast Food Consumption: Patterns Among a Sample of White and African American Emerging Adults.” Journal of racial and ethnic health disparities 5.2 (2018): 398-409.retreaved from: