PESTEL analysis of The Home Depot
The Home Depot is an American private listed company. It is one of the leading retailers in the United States, specializing in a wide range of products and services. The Home Depot’s main segments are home improvement products and construction equipment. Its product line are building materials and guarding equipment coupled with related products and services. The chain has more than 2,000 stores operating in the US and in other parts of the world. The firma embraces a range of practices to adjust to emerging market trends and cutthroat competition in the industry. This PESTEL analysis of The Home Depot shows how political, economic, social, technological, environmental and legal factors affect the operations of the company and its future.
Politics in PESTEL analysis of The Home Depot
For The Home Depot to experience business growth and maintain good relationships with the political class, the firm takes part in a range of activities and initiatives. This safeguards its interests and those of its customers. This is necessary because the decisions by the local, federal or state governments can have far-reaching effects on the profitability of the company.
The Home Depot complies with government regulations and makes political contributions and interactions. In addition, the company allows its employees to participate in politics as long as they do not use it resources to pursue their ambitions. Through the Home Depot Political Action Committee, PAC, the firm offers financial support to politicians who back the retailer and its business line.
Economic environment at the Home Depot
PESTEL analysis of The Home Depot affirms that the company thrives because of a stable economic environment. With the US economy showing signs of stability, the company remains optimistic to scale profitable heights in future. The fate of the Home Depot therefore depends on economic conditions in the United States.
Importantly, many Americans today have limited purchasing power because of economic down town. Potential customers therefore prioritize other products, which are more essential than Home Depot’s collection. This is causing the market to shrink and cause harm to its business associates too.
Social factors in PESTEL analysis of The Home Depot
Besides making profits and improving its annual revenues, the company also believes in improving the welfare of the communities within its neighborhood. For example, it runs societal programs to promote education, healthy work practices and assurance of job opportunities to people.
PESTEL analysis of The Home Depot further illustrates how the firm values CSR. Through its Home Depot foundation, the chain has invested huge amounts of its resources in improving the living standards of people by delivering affordable options to a better life. It also works towards having a safe and healthy working environment.
In alleviating the lives of communities within its reach, The Home Depot focuses on four different areas, including building and maintaining playgrounds for children, safeguarding community-gathering venues, constructing affordable transitional housing and emergency preparedness.
How Technology is changing The Home Depot Business
The Home Depot is on the forefront in keeping pace with emerging technological trends in the market. This is because of the enormous role of information technology in driving any business. In recent years, the company has invested in state of the art systems and equipment to facilitate its staff and enhance smooth business operations. This is expected to augment customer satisfaction.
The Hope Depot has acquired electronic devices at a cost of $60 million to counter competition from key players in the market like Lowe, which has used wireless technology in its stores since 1995.
Environmental Factors – From this PESTEL analysis of The Home Depot, the company is committed to having a safe environment by cutting down on carbon emissions into the atmosphere. To achieve this, the organization offer conservation minded and products that are environmentally friendly to its customers. In the end, the company seeks to offer green products to all its customers.
Legal Factors – The company complies with a range of rules imposed by local and international governments, governing food production, manufacturing, safety and packaging among others. The firm also observes laws that govern disposal of waste to the environment in order to mitigate environmental pollution. Lastly, it works towards addressing health and safety of its staff.
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References
http://www.homedepot.com/