Paper on Strategic Thinking and Competitive Advantage in Hospitals

Strategic Thinking and Competitive Advantage in Hospitals

Asses the Value of Dynamic Strategic Thinking in Health Care Environment

Dynamic strategic thinking enables the practitioners to determine the type of investment that is critical for the organizational success. The model enhances effective decision making which assists in the conveyance of quality care for each patient (Salavati, Veshareh, Safari, Veysian, & Amirnezhad, 2017). The concept offers an efficient channel of understanding the causal factors of a given behavior and the contexts of relations in a hospital.

Consequences of Neglecting Strategic Thinking in Health Care

Neglecting strategic thinking in an organization leads to increased vulnerability to risks that might negatively affect the operations of the organization. For instance, the lack of ability to implement the concept in the healthcare settings results in the provision of substandard services to consumers (Salih & Alnaji, 2014). This eventually causes a reduction in the competitive advantage, thereby causing a loss in the firm’s profit margin.

Example of Constant Change that Makes Health Care Organizations to Seek New Strategies

Constant technological inventions are the major changes that make healthcare organizations to seek various strategies of enhancing their performance (Ventola, 2014). For instance, the development of smartphones, which are owned by the majority of the individuals, enables hospitals to determine ways of efficiently marketing their services.

Importance of Competitive Advantage in Health Care

Competitive advantage enables a hospital to expand its customer base, thus, increase its profits. Similarly, the concept enables the organization’s services and products to remain competitive in the market (Dash, 2013). Competitive advantage enhances the syndicate’s market dominance, which acts as a comprehensive marketing strategy.

Recommended Actions

Hospitals can identify their target market, to enhance their competitive advantage. That way, the institutions can provide the type of service that conforms to the customers’ needs (Dash, 2013). Additionally, the hospital can incorporate social media in their marketing plan to increase their customer base, hence; improve the institution’s competitive edge.

Rationale for the Recommended Action

Incorporating an effective strategic plan assists in minimizing and identifying potential risks to the marketing technique (Dash, 2013). Social media such as Facebook and Twitter has a substantial following and allows its users to exchange information thereby, promotes a company’s brand.

 

 

References

Dash, A. (2013). Competitive Advantage: Its Importance and Impact on Design of Strategy. International Journal of Application or Innovation in Engineering & Management (IJAIEM), 2(12), 7-10. Salavati, S., Veshareh, E. J., Safari, H., Veysian, A., & Amirnezhad, G. (2017). Strategic thinking and its related factors in a medical science university in Iran. Electronic Physician, 9(5), 4332-4340. doi: 10.19082/4332.-

Salih, A. A., & Alnaji, L. (2014). Impact of Strategic Thinking and Strategic Agility on Strategic Performance: A Case Study of Jordanian Insurance Industry Companies. International Review of Management and Business Research, 3(4), 1871-1882.

Ventola, C. L. (2014). Mobile Devices and Apps for Health Care Professionals: Uses and benefits. Pharmacy and Therapeutics, 39(5), 356-364.