Business Sample Paper on Organizational Impact

Organizational Impact










Advancements in technology have seen the manufacturing sector tremendously change in the recent past as a result of innovations, coupled with employees’ creativity and design shifts. Change is paramount for the success of any organization. In fact, firms, which excel are those that adapt to change as soon as it occurs. Importantly, the change in the manufacturing industry has largely promoted efficiency of processes and improved quality of products and services. It therefore follows that change, which occurs as a result of innovations is key in augmenting the competitive advantage of any organization. While most industries have been affected by these changes, the mobile industry experiences a variety of innovations in terms of new designs, which are getting to the market almost daily. These changes have become vital in determining the performance of any company in the mobile industry around the world.


It is doubtless that the mobile industry has several names, which have dominated the market especially in the 21st century. For instance, analysts argue that Nokia is one of the leading players in the telecommunication industry having traversed the global market in recent years. Other players in the market, which fight for the top positions include but not limited to Samsung, Apple, Sneak, and Google. It has been debated that the introduction of the Smartphone by Apple opened a new chapter in the world of mobile phones. Since 2007, most innovations have been centered on improving this gadget. Importantly, Apple’s iPhone has remained an icon and a reference point for most leading mobile phone manufacturers in the world.

Nokia has equally set the pace in the market for its technology and innovations to suit the needs of a dynamic market. Since 2008, Nokia has remained the best seller of mobile phones, which has been attributed to its Symbian Operating System. Symbian was previously used by other mobile giants like Sony Erickson, Motorola, and Samsung, which have since adopted Android, unveiled by Google in the year 2009.  For years, Nokia had remained proud of having developed an Operating System that was being used by its competitors in the market. Nevertheless, Steve Job’s Apple revolutionized the market after the introduction of the iPhone and the development of Android by Google. As a result of these competition factors, Samsung has since replaced Nokia as the leading mobile manufacture with the highest market share around the globe (Reedy, 2009).  In order to remain relevant in innovative market, Nokia sealed a deal with Microsoft to use Windows Mobile Operating System instead of Symbian. Reedy projects that the move is likely to boost Nokia’s capability to compete in the market favorably.

Sneak Limited is one of the players that adopted Google’s Android as soon as it was unveiled. As a result, the company has boosted its sales and the overall market share. Additionally, Sneak has managed to produce affordable but high quality mobile phones, with fascinating functions to attract customers. This idea has set it apart as most of the players offer the same prices at higher prices. Above all, innovation has immensely affected the design of mobile phones being developed by every company. The use of touch screens has become common across major players, with modifications being done to make them more likable in the market. For instance, Nokia and Sneak have developed touch screens, which are scratch resistant and do not retain the user’s fingerprints. This has created uniqueness with their competitors. These changes are likely to continue as a result of innovations to address market demands.


Communication devices have also changed in terms of designs. For instance, phones have changed in terms of shape, weight, and features. A few years ago, most mobile phones were big, heavy and with poor features like low resolution cameras. For instance, Nokia was among the first companies to develop phones with media features like cameras and media players, which have since been adopted across companies. It is believed that this was one of the successful strategies employed by Nokia to emerge as the leading mobile phone giant. By the time other manufacturers were rolling it out, Nokia had gained unassailable market share. Mobile phone companies heavily focus on the design of devices in order to be distinguished from other players in the market. Nokia has succeeded in design changes, as it has developed numerous models.

It is worth noting that design changes can also have significant impact on mobile phone companies. For example, Nokia had to lay off some employees after it adopted Windows Operating System, due to changes in processes that were affected. Similarly, Sneak had to undergo restructuring of its software segment, after favoring Android Operating System for its communication devices. As such, there was no need of app developers as they were accessible on Android market. Sneak therefore changed the design of its products. There was no need of designing phones with games and other applications as before. This further had impact on service delivery and production line of the company. As a way of counteracting the market impact of Android, Nokia unveiled its Ovi Store, which unfortunately could not match its competitor’s impact. Unlike the Android market that has a host of applications Ovi Store has a handful of them. However, the company is likely to recover after the adoption of Windows Operating System for its mobile phones. This allows Nokia users to access hundreds of applications through the Window Store. Nokia will therefore drop manufacturing of phones packed with applications, giving its users the freedom to choose preferred apps.


Creativity is highly regarded as the backbone of any mobile manufacturing company. In deed no company can gain breakthrough in the market without creativity. It is the role of a mobile phone company to develop ideas and designs that can outshine their competitors in terms of winning customers in the market. Nokia is regarded as one of the leading creative mobile manufacturers in the world. For years now, the company has unveiled mobile phones beyond the imagination of customers globally. To achieve this, Nokia has emphasized on hiring creative employees and outsourcing services from other companies with superb creative capability. Through competitions, Nokia is able to assess the creative ability of participants from all over the world (PR Newswire, 2006, Feb 09). While this is the case for Nokia, Sneak Limited focuses on purchasing ideas. This has remained its culture in promoting creative production even though it is also encouraging creativeness among employees to enhance competitive advantage. To achieve this target, Sneak has a creative department, which is set to define the firm’s future creativity approach in manufacturing mobile phones.


Generally, the success of any company largely relies on its ability to adapt to and adopt changes within the industry to meet the needs of customers and retain competitive strength. Appreciation of these changes is important in addressing a myriad of challenges. Above all, change in the mobile industry cannot be ignored. Giants in the industry like Nokia, Sneak, Apple, and Samsung have consistently embraced innovation, new designs and creativity in a dynamic world of technology.



PR Newswire (2009). Nokia announces creation of forum Nokia champion reward program in recognition of outstanding individual mobile applications developers. Proquest, retrieved from

Reedy, S. (2009). Nokia sees end to troubles in sight. Telephony, Retrieved from

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