Marketing Research Paper on Oakhurst Dairy Business

Oakhurst Dairy Business

Question 1:

Oakhurst was able to remain in northern New England due to the adoption of sustainable approaches. Most of the family dairy businesses were reduced completely because of external factors such as politics and changes in economic conditions. However, Oakhurst’s survival can be directed towards its strategy developed on lean manufacturing and operational efficiency, development of business value, and continued psychographic-oriented marketing and equity branding. These are the main reasons behind the survival of Oakhurst in the region.

The sustainable practices played an important role in the success of the business. Oakhurst dairy sustainable practices focused on branding, operational efficacy and commitment to the company’s environment and thus, assisted the small dairy processes and relaters. The business also took part in the U.S dairy Sustainability initiatives that mapped and recommended relevant programs to reduce the greenhouse gas effects in the industry. The sustainability helped to create a good public relation with the society and thus, led to the long-term existence in the market.


            From 2011, the Bennett family faced many challenges in the operations of the diary business. Some of the challenges they faced include increased costs of fuel and energy, death of Stanley Bennett and lower rates of economic growth in the U.S. Bill Bennett sated that the year was difficult due to increased competition and lower margins. Oakhurst’s strategies to minimize the effects of carbon emissions helped in providing sustainable strategies and practices to control the challenges. The leadership of the business relied on the strategies to reduce carbon emissions to create innovative ways. This sought to improve operational efficiencies, reduction of operational costs and increased profitability in the dairy business. Therefore, Oakhurst was able to handle the carbon emission issues in the community through its operational efficiencies.