Cipriani
Section 1
Cipriani S.A prides itself in the provision of traditional Italian foods that it sells in its world class restaurants. Apart from owning restaurants, the corporation also specializes in luxury bars. The corporation income is, therefore, generated from sales of restaurant food and bar items. It also earns revenue from the provision of lodging facilities to wealthy individuals. During special occasions, the bar charges entrance fees as part of its revenue stream. This means that Cipriani has three major primary sources of income.
The target market for Cipriani is middle and high-level income earners. The corporation locates its restaurant and clubs in posh areas in order to attract individuals from the high class. Since Cipriani specializes in the provision of luxury, it does not target individuals who are struggling to meet their basic needs but it does target tourists.
The strategy that entices individuals to enter Cipriani restaurants is the location. The corporation establishes its restaurant in popular locations in order to add appeal to its product and services. An example is the location in Venice and 55 Wall Street. In addition, the corporation ensures that the guests at the hotel are given the best services in the industry. This ensures that the restaurant’s popularity grows.
Section 2
List of Job Titles
- Director of Operations/ Chief Operating Officer (COO) – he is concerned with running the daily operations of the Cipriani restaurants.
- General Manager – he is concerned with overseeing that all functional units of the corporation are running properly.
- Concierge – assists hotel residents and helps them satisfy their immediate needs.
Hierarchy
Number of People Holding Position
| Position | Number Of Individuals |
| Chief operating officer | 1 |
| General Manager | 14 |
| Concierge | a lot |
Activities for Job Holders
| Job Holder | Activities | Number Of Times Activity Is Performed In A Day |
| Chief Operating Officer | Oversee operation of all the restaurants | Frequently |
| Step in for the chief executive officer during his absence | Almost Never | |
| Dealing with strategic business partnerships | Rarely | |
| Enforcing local government relations | Rarely | |
| Managing the activities of various general manager sin different restaurants | Frequently | |
| General Manager | Oversee all the operation of the individual restaurant designated to him | Frequently |
| Hiring of management team and overseeing their functions | Rarely | |
| Enforcing restaurant objectives and goals | Frequently | |
| Handling emergencies is that arise concerning operations and guests | Moderately | |
| Financial management and creation of budget | Rarely | |
| Concierge | Making restaurant reservations | Frequently |
| Organizing spa services for hotel residents | Frequently | |
| Proposing night life hot spots for willing residents | Frequently | |
| Booking transportation | Frequently | |
| Assist with travel arrangements | Frequently |
Activities Relation to Strategy
The activities performed by the concierge are directly related to the corporation strategy of providing its residents with the best services. By catering to all the needs of the residents including making hotel reservations or booking transportation, they ensure that the residents maximize their utility in the restaurants.
The chief operating officer directly affects the strategy of the business. Since he is among the individuals who make decisions regarding new locations of the business, his contribution greatly affects the corporation. His input is what constitutes the business strategy of Cipriani.
The general manager’s task is to ensure that the daily operations carried out in their individual restaurants align with the corporate strategy. They therefore need to monitor operations and deal with any emergencies that might affect the overall strategy of the business. This means that the activities of the general managers directly affect Cipriani’s business strategy.
Conclusion
In conclusion, members of Cipriani restaurants work as a team in order to achieve their strategic goals. Members in different levels of hierarchy complement the activities of each other. This ensures that all areas of the restaurant are working concurrently towards achieving the organization’s goals.