How To Write A SWOT Analysis Paper

One of the things that you will be required to do when venturing into business is evaluating and analyzing the environment and the influencing factors. It is important to note that there are different factors that affect businesses, some of which may work for or against you. A SWOT analysis is considered as one of the best tools when it comes to analyzing the business environment. In this case, the tool can be used to assess your specific position in terms of project planning, finance, business development, or even personal growth, among others. The idea here is to ensure that you are able to make an informed decision when it comes to making some business-related strides. A SWOT analysis dwells on Strengths, Weaknesses, Opportunities, and Threats. Follow the outlined guidelines contained herein in writing a good SWOT analysis paper:

The Introduction

Always begin your SWOT analysis paper with an introduction. This is the part where you should provide information relating to your business, as well as what you intend to do. In essence, you should share information about the situation that you would want to analyze. For instance, you can inform the reader about your intention to expand personal business to other locations. In doing so, make sure to share some background information about your business and then share the intended moves towards expansion. It is important to ensure that you uphold maximum clarity when writing the introduction to foster a clear understanding of the main concept among the readers.

The Strengths

This section should enlighten the reader on the underlying strengths of the business. In other words, you should communicate about what the business does best. Having been in that particular area, there are some areas that you have managed to build strength in. These should be capitalized upon in this section. Aside from that, you can mention what people like about the business. This comes as a selling point for the business in question. The attracting elements that the business offers to its customers can also be mentioned along with the aspects that make the establishment better than their competitors.


In this section, you need to point out what that puts the business in question at a disadvantaged position. It is a matter of comparing the business’ current position with that of the competitors. For instance, you can consider a shortage of resources facing the business as compared to its competitors. This comes as a point of weakness that will require some improvements. In other words, you need to consider why clients choose a competitor over your business.


Now, this shifts to areas where the business can reap additional benefits by taking advantage of the existing opportunities. You can consider existing trends, as well as how they can work to the merit of your business. Unexplored areas of growth are considered as the best opportunities that businesses can pursue to grow their dominance and revenue. For example, possible sponsorship for a business is an opportunity that can culminate to growth.


Threats in business context are factors that can potentially hinder a business’ progress in terms of growth. In other words, these are obstacles that limit a business from engaging in what is necessary in exploring opportunities and implementing strategies. For instance, harsh government policies can be considered as a threat to business expansion. Such factors should be discussed exhaustively.


Having discussed the prime elements of the SWOT analysis, it is now time to conclude your paper. Based on your observation, you should give a verdict on whether the business idea is viable or not. It is a matter of weighing the four elements identified in the SWOT analysis and eventually giving a verdict.