How to Make Children Healthy Food Package Attractive in USA and Thailand Essay

How to Make Children Healthy Food Package Attractive in USA and Thailand

Making healthy food attractive for the children in the United States of America and Thailand involves critical elements such as parental involvement, food packaging, effective marketing and design. The purpose of this research study is to identify possible ways to make healthy food attractive to the children and more useful for their consumption.

Healthy food offers children a balanced diet in an effort to enhance their body fitness. The USA and Thailand have 5undergone a dramatic change in the level of packaging food bought in restaurants and hotels. The USA is more affected by unhealthy food compared to Thailand. This is attributed to ineffective food packaging in food stores and many restaurants offering packaged food for the kids.

Ineffective measures, lack of parental involvement and various marketing strategies leads to poor quality services. Parental involvement denotes that accommodation of views offered by parents as well as their opinions in food preparation ensures that children consume healthy food (Campos, Doxey, & Hammond, 2011). Parents are role models to their children and can convince them of the benefits of consuming healthy food offered by specific companies.

Design on the other hand refers to techniques used to promote healthy food for the children and content base. It also involves programs that have been put in place for the purpose of marketing. Effective marketing also refers to advertising programs adopted to reach out for new clients and to maintain existing customers.

This study focuses on food design elements including nutritional messages, texts, color, graphics and the impact on sales level as well as marketing. The design process is a highly strategic discussion field and it requires inputs from all interested parties to achieve the best result. This helps to ensure that packaging in itself sells the products efficiently to current and prospective clients.

In that case, the study acknowledges that attractive and effective packaging of healthy food is decisive factors that determine how best an organization performs in serving its clients as well as competing with other market players (de Droog, Valkenburg & Buijzen, 2010).

However, junk food is increasingly popular in the US and in Thailand. This has enhanced childhood obesity cases and as a result, led to more complications including cardiovascular, diabetic and cancerous issues. However, boys in the US report more obesity cases than girls and this is not the case in Thailand.

In essence, many parents may not be willing to follow such advertisements in the future and it reduces the level of selling unhealthy food to children in a given time. Unhealthy foods including beverages increase health risks to children therefore; effective marketing must always be practiced to provide accurate and quality information. This is aimed at assuring children and parents of the value of purchasing healthy foods from a vender.

Design elements strictly used to advertise healthy foods for children play a crucial role in informing and influencing clients to buy a specific product. Promotional and packaging elements including color are very crucial in attracting a buyer’s attention as well as creating a positive first impression in the minds of target audience. Additionally, promotional messages displayed on the packages display messages that reveal the name of the product, its brand, type and description.

The message also has different graphics to persuade and impress clients to purchase food. This research study closely analyses how effective marketing and advertising can promote sale of healthy foods for children (Hammons & Fiese, 2011). The USA has advanced more in technology use and laws to protect children from consumption of unhealthy food.

On the contrary, Thailand has taken great steps in ensuring that providers and suppliers guarantee healthy foods at all times. However, this is highly limited by use of messages and promotional strategies to induce children and parents to purchasing unhealthy foods offered at cheaper prices and are worthless. This dissertation therefore focuses on how successful and effective foodstuff marketing can be in addition to effective design of the food and as well as parental involvement elements in an effort to achieve set goals.

Literature Review

Lack of parental support, failed design, inefficiencies in development of programs and failed packaging elements have been closely linked to unsuccessful marketing of healthy foodstuff for the children. In Thailand and in the USA, organizations that handle beverages and food for the children often reassess and rethink of their level of compliance with these factors to provide valuable and quality services.

Image 2

However, American industries are technologically advanced and fit when it comes to use of promotional elements and designing that is the case in Thailand. Winning the judgment of children and assuring them that what is offered to them is the best has very difficult. In the food industry, it requires more than simple eating habits to ensure health foods are consumed at all times.

This is based on the fact that children are not always in a closed environment and they regularly engage in a wide range of activities that involve movement from one place to the other (Glanz, Bader, & Lyer, 2012). Researchers additionally believe that many children love to eat a variety of food while travelling to school or at home. In such place, they get varying promotional messages and react differently based on their desires.

In this relevance, children may be tempted to consume unhealthy food especially when no follow up is carried out. Therefore, effective marketing is a very important determinant of how healthy the food that children consume is in and out meals or while at home. Effective marketing also involves giving factual information on calories content, nutritional data of food and the importance of having a balanced diet for the children at all times.

Healthy advertisement is very good because it ensures parents and children make the right choices and save on cash. Even though packed meals are costly, parents who get factual information before purchasing the foodstuff end up saving a great deal on time and money. Additionally, researchers believe that consumption of healthy food plays a crucial role in reducing illnesses and other overweight cases (Knai & Lock, 2012). This saves cash in the long run and helps to improve living standards of families in the long run.

Some of the best marketing strategies that will help win the goodwill of clients and should be adopted include  providing information on the importance of washing hands before consuming food, the need to consume well packaged and fresh foods to help prevent unhealthy intake (Harris, Schwartz, & Brownell, 2009). However, it has been realized that junk foods are popular and best marketed amongst the children. This is because children below 8years do not understand the purpose of advertisements hence, easily deceived by marketers.

As a matter of fact, many children do not differentiate between television presentation and commercial programs in relation to what thy offer for healthiness. Food companies on the other hand are required to consider marketing a social responsibility therefore, they should be accountable for all their actions and the information they provide.

Involvement of parents in the programs of children is additionally very crucial in ensuring that foods that children consume are very healthy. This study therefore links engagement of family members in what children consume for body fitness and weight loss. Research also shows that healthy families stay and feel connected, thus, parents can easily influence what foods their children should consume.

Researchers have also realized that supportive families have high impact on healthiness of their children due to the changes they suggest and implement in their body activities and their eating habits. Children grow well on shared structure build by their parents (Levin & Levin, 2010). Parents are therefore, a driving force for the family’s eating habits and the kind of activities they engage in because they device on the foods to be consumed, when and in what place.

Parents therefore, ought to closely analyze the content and type of foodstuff very critically before recommending them for family. Family solidarity is additionally, one of the best motivators for collective change in bodily function and eating behaviors. Researchers have also established that children in America do not walk and bike even in short distances and this is not the case in Thailand (Knai & Lock, 2012). Children in Thailand are therefore much healthy and active.

Involvement of parents influence eating habits of children as well as their choices of food because of believe and trust they have in their parents. Attitudes, values and beliefs are also exhibited by family members that make decisions and the resulting impact. Additionally, parents get involved in occasional treats in cases where the family is expected to purchase foodstuff from outside caterers.

America and Thailand are known to have major food companies that provide foodstuffs in packages. In such cases, parents have to critically quantify and value the foods, their negative effects, calorie content and the benefits they provide. Studies relate to the consistency of the environment to how much parents put in to prevent consumption of junk food and how they embrace supportive healthy standards.

Parents should at all times fight food especially in the native food companies to ensure that children are healthy emotionally and body wise (Ogba & Johnson, 2010). Vegetables alongside fruits are some of the foodstuffs that should be encouraged for consumption. Parents should additionally ensure that children do not get access to a lot of sodas and snacks in the house while encouraging them to understand the secret behind healthy recipes provided by informational journals and magazines. Similarly, they should understand what is best for their children and have the best nutritional information to help them make wise decisions at all times.

10Food packaging takes different styles and forms of messaging and information. The design carries out diverse elements of advertisement and branding including color, graphics and text. Promotion of packed food is also very necessary when it comes to sales in any aggressive retail environment. These market outlets include cafes, groceries and special retail food stores. They are competitive and there is need to closely look at the design of underlying promotional framework.

Thailand also uses packaging mini cans and it places firms in a better place to achieve their promotional objectives. The design should also be set in a manner that little time is spent by an individual to take note of the product. Packaging also helps shoppers to make the right choices and to identify a variety of strategic instruments that aid in the design process (Hammons & Fiese, 2011). This may involve use of design application for development purposes alongside production.

These programs will make strategic results that have excellent possibilities of a pack bought by a consumer. Different pack formats are also available to different food stores and companies for utilization ensuring that children settle for heathy and quality food whenever they visit the stores.

Designers should additionally think of packaging containers in respect to shape, sizes, color and inscriptions thereon. Stockpiling time for each product should be of major concern where some products can be stocked only for a short period of time. Enhancing brand packaging and its influential capacity is also of importance when it comes to ensuring that clients settle for the product.

Advertisers however ought to avoid providing false sales information in regards to the products they market. This is to help clients makes the right decisions based on factual and decisive information. Thailand firms dealing in healthy foods for the children should also consider using proper packaging materials to ensure intent and desires are rightfully made.

Beautiful packaging however is not a guarantee of healthiness and quality of foods in stores. Texts convey brand description and product information (Levin & Levin, 2010). Graphics on the other hand use visual symbols that attract the attention of clients and convey a very strong desire to buy. Characters used in the packaging should also help to enhance the trust of a client. To enhance promotion efforts, the packaging needs clear advertisement texts that clearly provide product description.


Parents in Thailand and the US should display dynamic efforts to ensure their children make the right and best eating habits decisions. This involves activities that children engage in, in the process of ensuring body healthiness and keeping fit. Effective marketing helps to enhance promotional strategies and that the right information on healthy food for children packaging is provided at all times (Hawkes, 2010).

Successful utilization of packaging and design elements including graphics, color and text also increases the possibility of increased sales. However, more research into the study should be considered to help develop use of promotional texts for truthful and healthy advertisement as opposed to financial gains (Knai & Lock, 2012).

This study notes that children in the US should be closely encouraged to exercise and to consume healthy food than in Thailand. This is based on the fact that the rate of inactiveness in America is very high compared to Thailand and it is attributed to technical actions and infrastructural advancements.


Campos, S., Doxey, J., & Hammond, D. (2011). Nutrition labels on pre-packaged foods: a systematic review. Public health nutrition, 14(8), 1496.

de Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2010). Using brand characters to promote young children’s liking of and purchase requests for fruit. Journal of health communication, 16(1), 79-89.

Glanz, K., Bader, M. D., & Iyer, S. (2012). Retail grocery store marketing strategies and obesity: an integrative review. American Journal of Preventive Medicine, 42(5), 503-512.

Hammons, A. J., & Fiese, B. H. (2011). Is frequency of shared family meals related to the nutritional health of children and adolescents? Pediatrics, 127(6), 1565-1574.

Harris, J. L., Schwartz, M. B., & Brownell, K. D. (2009). Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. Public Health Nutrition, 13(3), 409.

Hawkes, C. (2010). Food packaging: The medium is the message. Public health nutrition, 13(2), 297-299.

Knai, C., & Lock, K. (2012). Stakeholdersû Perceptions of Factors Influencing Fast Food Consumption in Thai Adolescents. Journal of Health Science-วารสาร วิชาการ สาธารณสุข, 21(1), 10-22.

Levin, A. M., & Levin, I. P. (2010). Packaging of healthy and unhealthy food products for children and parents: The relative influence of licensed characters and brand names. Journal of Consumer Behaviour, 9(5), 393-402.

Ogba, I. E., & Johnson, R. (2010). How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11(1), 77-89.