Kids getting older Young
Kids getting older Young
According to studies conducted in the recent years, it is reported that kids are growing faster than ever before. Marketers agree that kids between the ages of three to five years old today behave like children aged eight and nine in the past decades. They are highly aware of brand influences and knowledge compared to the kids of their age in the past years. In this time and age, kids are more exposed to sexual activities, violence, drugs and technology. As a result of all these, kids are introduced to brands that are advertised through these means, at very tender ages. Children who are exposed to programming and televisions are more aware of the brands as a result of the commercials that are broadcast in different slots of the shows.
To some extent, it can be said that managers are to blame for kids getting older young, especially those from well accomplished companies. These big organizations tend to broadcast their adverts on strategic places that are easily accessible to teenagers like vending machines, and schools. Children are then forced to accept that in order to fit and look beautiful, they have to use the products that are being advertised. However, it can also be lack of responsibility on the part of kids that lead them towards acting older. Most of the programs that are aired on TV and online are mainly targeted at adults, but kids watch them too. As a result of this, children are exposed to things that are not appropriate for their ages.
Companies like Goodwin Design Group, are committed to the production of products that are suitable for both kids and their families. The company engages in user-centric and co-creation design since its inception. It is able to achieve this by involving kids and their families in the process of improving products that they need and also manufacturing.
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Clements, Rhonda L, and Leah Fiorentino. The Child’s Right to Play: A Global Approach. Westport, Conn: Praeger, 2004. Print.
A marketing plan is defined as a written organization document that describes the current market situation for a particular company and the way through which it will pursue its marketing operations for products and services within a given period of time. The period that is covered by the marketing plan usually lies between a minimum of one year and a maximum of five years. The marketing plan takes into consideration the prevailing issues in the market like products, pricing, placement, and promotions. Besides, it also takes into account the features of the target market, available controls, and assessment of mechanisms confirming the efficiency of the strategies used.
It provides a short description of how the components of the marketing mix could be pursued in order to meet the objectives, which will help in determining the desired returns on investments, total sales, and market share for a particular segment of the market (Juin, 2000). The process entails writing comprehensive objective statements, quantifying and measuring them for the best results. Effective marketing plan is mainly centered on a sound and strategic foundation.
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It is a comprehensive guide, which provides a summary of the overall business marketing efforts. It is applied as a means of achieving the marketing objectives of the business. A marketing plan is mainly aimed at making the business to be in a position of offering solutions based on the information that it has about customers’ expectations. In this way, the business is able to satisfy the unfulfilled needs of the customers, thereby making sure that the information obtained is acted upon. The marketing plan will act as a mechanism for increasing the business’ market share. It helps the business in the identification of its competitors, existing and potential customers, strengths and weaknesses of the company (Juin, 2000).
A marketing research helps owners of small businesses in determining the needs and preferences of their customers, thus offering the products and services that are needed most. Some of the common sources of marketing information include feedback from customers, existing market reports and competitors.
Juin, S. С. (2000). Marketing planning & strategy. Thompson Learning.
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