Business Studies Case Analysis on The Listo Company

The Listo Company

Listo Systems

The Listo Company has always enjoyed the unique nature of the industry and the changing aspect of the environment.  However, the firm did not put enough strategies that would enable it to control the effects of their competitors and that of other external factors.  Essentially, different factors such as technology have limited the performance of the company as well as increase in the number of competitors in the market (Grant, 2016). As such, most of the dynamics of the industry are determined by its sellers rather than the buyer.  The move affects different aspects of the company’s operations including price determining or setting capacity, the loyalty of customers, and reduction in profit levels and increase in the level of innovation. The enterprise has to, therefore, ensure that they occasionally upgrade their technologies and to provide a sufficient customer service platform. Equally, the entity will have to engage sellers in the designing of their products to ensure they meet their tastes and preferences to control a higher percentage of the market and to earn customer loyalty.

External environmental factors affecting a company includes different aspects that the firm cannot control and hinder its performance. Some of the external environmental factors affecting the business include changing technology and increase in the level of competition in the industry. Notably, the introduction of technology into the company has boosted the rate of production but equally complicated the needs of customers. Competition, on the other hand, has enhanced increase in the number of goods produced and therefore availability of similar goods that customers choose from (Grant, 2016). The changing aspect of technology makes it hard for the changing demands of their consumers.

Part 2

Cognitive Dissonance

Jackie cognitive belief interferes with her belief and opinions on her interests in recycling of waste (Gawronski, 2012). Consequently, she believes that by implementing waste management strategies in the institution, she will be able to change the method of operation of the company as well as boosting its environmental impact.  However, the company failed to be open to the strategy she proposed and therefore violates her interests in the work. As such, she is confused on whether she should continue with the job or pursue her passion.

Dolf’s actual recycling plan will affect Jackie perception on the trust level of the company and the contribution of employees in the decision making of the company. The firm does not implement her proposal and does not inform her about the level of complications involved in the plan. She may, therefore, be reluctant in proposing any future development plans. Equally since the management of the company failed to implement her belief in the institution and may consequently negatively affect Jackie’s general performance.

Different companies have distinct beliefs and policies that define their objectives.  Since Jackie believes in recycling waste material and minimizing the loss levels, she may find other institutions that share her passion. Notably, an individual’s passion defines the level of motivation and their output levels. Jackie should therefore not ignore the company’s choice as it would limit her productivity in the enterprise. Essentially, she believes that her contribution to the entity should be respected and recognized despite the pay levels. Therefore, she is best defined by her beliefs rather than the payment levels and can easily resign from the position.

In essence, Jackie’s dilemma may be affecting other employees from both within and without the organization. By pooling their efforts together, these workers may have significant contribution to the performance of their firms. Jackie should, therefore, trust her belief and look for other employers that may have the same passion including recycling firms.


Listo Company has to ensure that proper management mechanisms are implemented to help the organization develop effective mechanisms that may reduce the impact of the external factors. On the other hand Jackie has to ensure she works in an environment that she feels comfortable in and promotes her beliefs.




Gawronski, B. (2012). Back to the future of dissonance theory: Cognitive consistency as a core motive. Social Cognition30(6), 652-668.

Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley & Sons.