Chick-fil-A is a fast-food restaurant ranked among the leaders in its chicken delicacies within the. The business was established back in 1946, and over the years, it has managed to compete with most of the fast-food giants in the market (Reed, Neubert and Waldron 192). It is commonly known for quick services and currently has nearly 1,800 locations in 41 states. The annual income of the organization totals to nearly $5 billion. The Chick-fil-A offers its customers its main ingredient chicken that is coupled with various products. Among the products served at Chick-fil-A are breakfast menus, sandwiches, fries, wraps, soft drinks, and salads (Reed, Neubert and Waldron 197). The customers are family-based and individual-based with no specifics on the age bracket. The main dish that many customers order or relate Chick-fil-A with is the chicken sandwich. One of the ways Chick-fil-A has maintained its steady growth is maximizing on pricing and quality of products served to customers.
The price range of the Chick-fil-A sandwiches from $2 to $5. The recipes of the sandwiches change with the prevailing trends of customer preferences. With the increased need for healthier foods among customers, Chick-fil-A has introduced salads and fruits as part of its menus, which in part helps set apart the company from other big fast-food brands in the market. Diversity in the services and products offered helps a company develop a more competitive aspect of its brand to the customers and promote customer satisfaction, which guarantees return customers (Tukker 80).
Customer engagement is one of the areas that Chick-fil-A should focus more on improving. The changes in the menu are based on market trends, but the company does not have a platform where customers get to connect, specifically with the business to help provide information on areas that need adjustments/ change.
Reed, M. M., M. Neubert, and T. Waldron. “Chick-fil-A: Responding to Activists’ Threats.” Journal of Business Ethics 12 (2015): 189-202.
Tukker, A. “Product Services for a Resource-Efficient and Circular Economy–A Review.” Journal of cleaner production 97 (2015): 76-91. Article.