Inventing a Business: Richmond Gold International Inc
Richmond International Inc is a production corporation that majors in production of coffee products. It is located in many nations within Europe, Asia and North America. It began its undertakings in January 1988. Despite having its headquarters in Australia, it takes care of a clientele base of coffee consumers with a worldwide distribution. Coffee commodities are packed as soluble mixed flavors. They incorporate coffee blends of caffeinated or decaffeinated blends in regular, small and premium packs as espressos, lattes and cappuccinos. The mixtures have mint, chocolate, vanilla and hazelnut flavors. The flavors differ depending on areas or nations of distribution, due to the fact that local consumers have diverse and varying likings and flavors when it comes to the coffee commodities. It acts as a wholesale as well as a retail corporation for customers buying coffee goods so as to improve and meet client effectiveness and monetary standards. Money-making undertakings at the Richmond International Inc are strategically organized, enacted and understood. As a result, analyzing logistic plans all over the corporation’s production branches is essential in meeting money-making as well as performance success. Corporation older and younger bosses, workers, worldwide partners as well as clients, thus, play a vital function in meeting Richmond International Inc.’s objectives and purposes.
Richmond International Inc Mission and Vision Statements
Richmond International Inc.’s mission statement displays the company as a corporate enterprise built and committed to forming as well as enhancing pleasant exposures amongst worldwide coffee customers. The workers, investors, as well as employing and running techniques, focus on improving the productivity and standardization of coffee commodities. They are as well given the duty of improving service delivery, chiefly via improved and creative technology solutions. The mission statement also focuses on enhancing, inspiring, teaching as well as spurring coffee clients to buy commodities from the corporation, because it presents a promise in meeting distinctive, special and full ability from coffee use.
The vision statement looks forward to offer a hopeful and dynamic working setting for corporation workers and the workforces. This is according to the corporation’s anticipations and philosophies that secure, inspired, respected and spurred workers attempts in meeting the needs, requirements, requests and prospects embraced amongst coffee clients. This is due to the fact that they make worthy, qualified, quantified as well as unvarying coffee goods. The vision statement in addition targets backing and forming a social and business money-making enterprise capable of making use of revenue generating undertakings at the corporation, whereas increasing Richmond International Inc. and investors’ worth. As a result, it focuses on meeting and also growing effectiveness in the corporation situated at a vast competitive and rapidly developing sector.
The mission and vision statements at Richmond International Inc are, as a result, made based on the following philosophies. Trained, skilled and qualified workers are dynamic and active. Due to this, produced coffee products can satisfy and meet clients’ needs, requirements, interests and anticipations, together with flawless service distribution. As a result, gained revenues, stake values, as well as reserved incomes are assured to escalate to realize accomplishment at the Richmond International Inc.
The Porter’s five forces concepts will be used in analyzing and debating the corporation’s prospects in the vastly crowded coffee production sector. This concept is made up of five force factors in figuring out the most active and influencing facets impacting a corporation in a vastly crowded and rapidly growing sector. They as well impact productivity scopes in a corporation because of the money flow effects faced by many corporations and a SWOT analysis. The five Porter’s factors incorporate input differentiation, bargaining power among suppliers, buyer’s inclination to substitute, their bargaining powers and competition (Duncan, 2009).
Input differentiation alludes to the accessibility of substitutes. The corporation focuses on making distinctive and exceptional coffee commodities. This would incorporate the concentration on lessening of threats from competitors, new entries and general competitors. Suppliers have a surged bargaining power because of an improved degree of input differentiation. In addition, the corporation uses large sum of money to get certain distinctive and special raw materials, therefore lessening the dangers brought about by intensified bargaining power amongst suppliers chiefly where there is rigid rivalry. Buyers’ susceptibility to substitute is established on the accessibility of substitute. The corporation’s distinctive, high quality, reasonable price, standardized as well as easy availability of commodities protects it from rivalry and lessening rigid competition threat. As a result, consumers as well rejoice in a bargaining power founded on huge sums of coffee products in domestic and oversea markets. Richmond International Inc has made sure that the volumes are huge, and that data regarding its undertakings and roles is accessible and handy on the site. Together with high quality coffee commodities, the substitute and competition threats are significantly lessened (Tony, 2006).
SWOT Analysis on Richmond International Inc.
Based on the Porter’s five factors analyzed aforementioned, the table shows the corporation’s SWOT analysis. It signifies the four sections making up a SWOT analysis: strengths, weaknesses, opportunities and threats (Duncan, 2009).
· Production of high quality and standardized coffee commodities
· Diminished production costs per unit
· Effortless purchasing approaches and systems
· Highly motivated and productive human resources
· Elastic production operations
· Newly innovated manufacturing, advertising and selling program
· Multiple branches available and accessible globally
· The rate at which buying habits are changing among coffee consumers is too dynamic
· Headquarter production unit recording a reducing rate on revenue growth rate
· Unavailability of raw materials and resources to manufacture organic coffee products
· new entrants manufacturing organic coffee commodities
· Augmented consumer demands, wants and needs for coffee
· Newly acquired machinery, plant and equipment
· Increasing number of unsatisfied consumers purchasing from rivals
· Partnering with coffee growers and manufacturers
· Acquisition of more advanced technologies to enhance company functions and operations
· Availability of new and highly potential markets across the globe mainly Africa
· The current plans for the company to expand are overwhelming and unrealistic
· Weak and poorly performing economies status in various global countries
· An increasingly unhealthy debt position and cash flow
· Substitutes especially organic coffee products are on the rise in markets
· Increasing fluctuations on global currencies
· Sales in the coffee industry are reducing and slowing
A Strategy for Richmond International Inc
The SWOT analysis table above pinpoints several working and useful parts in Richmond International Inc that can be eradicated, altered or fortified. Centered on the recorded strengths, the corporation requires to be developed when it comes to coffee production undertakings in the company to carry on successfully. Enhanced corporation structures offer better operations and purposes according to the adjusting customer purchasing conducts. The SWOT analysis table shows that the buying conducts amongst clients are adjusting, as they fancy coffee blends because of the wellbeing merits with which they are linked with. The wellbeing merits are linked with the lessened levels of sugar detrimental to diabetic clients as well as they are highly maintainable amongst the aging people.
Richmond International Inc, as a result should get new plants, machines and devices. They ought to be used in manufacturing healthy coffee beans mixed into last organic products that boost and maintain health amongst clients. Therefore, diabetic customers who treasure coffee however cannot buy the latest mixes will be cared for, reducing the danger posed by competitors. Ascertaining lately improved production actions, together with better technology in producing, growing and making coffee mixes, will lead to more healthy products. They will be more cherished amongst health-mindful coffee clients.
Therefore, their buying manners will be upturned, as they go on to purchasing coffee commodities from Richmond International Inc. As a result, corporation sales will upsurge, as the market will rejoice in the freshly enhanced healthy coffee produces, leading to an increased demand. Flow of money at Richmond International Inc will progress, and this will cause lessened debts and improved foundation of happy, reliable and contented clients.
The corporation ought to join together internal and external abilities, assets, openings and strengths in building a sturdier base via which the corporation can go on to progress and enlarge. Richmond International Inc has been working for more than 25 years. So as to carry on its undertakings as well as roles in the coming days for long duration, premises, worker skills, raw material, abilities and experiences ought to be vastly sustained. Grouping these facets will be an accreditation that the corporation will invariably be important in the coffee production sector, whereas satisfying and nourishing business and customer wants and requirements.
The external modifications, chiefly making up poor market structures and currency variations, signify the corporation’s threats and weaknesses. To either lessen or get rid of them and uphold corporation’s undertakings as well as duties in the sector, whereas satisfying and sustaining desires, requirements and requests amongst coffee clients, the company should go for a broad-based plan. It ought to make use of rental vehicles as well as more airlines to offer coffee goods to all clients who make their orders via the corporation’s site. Domestic outlets list delays prior to offering coffee goods to clients because of snarl-up and damage to vehicles.
Giving an easy to fathom account to clients regarding changes of policies will offer the company a chance to expound why coffee rates are as well impacted. The clients will neither feel weighed down nor contemplate that Richmond International Inc is immorally earning from currency variations via the escalated prices of goods. The profits and revenues made beyond the invest cost of capital confirm that the corporation can go on to satisfy and accomplish coffee clients’ needs. Therefore, they offer a chance for the corporation to make huge profits and incomes whereas accounting for efforts and production processes. Copyrights, licenses, capital, plants, employees, staff skills, equipment and also finances, also involve corporation resources that have to be justified, so as for the firm to be significant and gainful all over the worldwide markets as well as the coffee manufacturing sector.
Richmond International Inc should bring together these assets via an experienced and trained group of professionals. These staff should evaluate, organize and enact helpful ways so as to record a great performance that can give it an extra advantage in the sector. The SWOT analysis presents the firm with an overview to enhance and fortify its undertakings and roles in the manufacturing sector. SWOT table verifies that the corporation has the ability of accounting for better undertakings to remain essential all over the worldwide markets and the sector.
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Duncan, W. J. (2009). Chapter Three: Assessing the Internal Environment of the Firm, Academy of Management Executive.
Tony, L. (2006). Michael Porter’s Five Forces Model, New York, Simon & Schuster 1: 1-3.
Gang Reduction in Big Cities
Grant Proposal for Gang Reduction in Big Cities: Focus on New York City
Definition of the problem
The gangs’ number has always been high regardless of the high anti-gang activities that have been performed in USA. According to the National gang Center’s statistics, gangs’ number has been high since 1996 (National Gang Center). Actually, there were about 30,000 gangs within USA in 1996. From 1996 to 2011, a reduction in this number was registered in 2003 only. There was a reduction in this number from 30,000 to 20,000. However, this number rose to 30,000 again in 2011 (National Gang Center). The concentration of the gangs is high in larger cities, with smaller cities as well as sub-urban regions and rural areas following in that order. These gangs are mainly made up of the youth.
What could be causing the rise in the number of gangs, particularly in larger cities?
Larger cities such as New York have experienced drugs abuse and small arms proliferation. These are mainly the factors that motivate the gangs (National Gang Center). Large cities’ congestion as well as technology advancement also motivates gangs. Youths who abuse drugs and access fire arms including guns can easily engage in criminal activities. Specifically, such youths need quick wealth due to the high rate of joblessness and the increasing living cost. These factors hinder the youths from acquiring wealth. Therefore, they use fire arms that they can easily access while injecting themselves with the drugs that give them a high feeling while committing crimes. Gangs have been found to be organized. There are top commanders in the gangs who plan different crimes. There are also hit men responsible for implementing these plans. The generated revenue is shared by the gang members. Top commanders get the largest portion. Peers influence is common among the youths especially on the realization that one can acquire wealth within a short time (National Gang Center).
Why this program is needed
This is an important program because it aims at reducing gangs’ number. A lot of properties and many lives are destroyed when a crime is being committed. Increase in the gangs’ number causes fear among the populace and this interferes with economic productivity as well as the citizens’ wellbeing.
The mission of this program is to minimize gangs’ number via collaborative participation of the state governments, federal government, law enforcers, local communities and NGOs as well as any other like-minded entity.
- Reducing drug abuse within New York City
- Reducing small arms’ proliferation among the population of New York
- Encouraging stricter immigration laws
- Enhancing rehabilitation services
The endeavors of this program are to reduce gangs’ number within New York City. It aims at achieving this by addressing crime motivators that include drug abuse, small arms and guns access, poor laws of immigration as well as inefficient rehabilitation solutions. Through a reduction of access to small arms, illegal drugs as well as improvement of immigration policies, gangs’ number will reduce significantly in this city. Youths who do not have access to drugs and guns are less likely to engage in crime. Additionally, youths who drugs have already affected will have access to proper rehabilitation. Currently, low rates of retention hamper rehabilitation programs. The aim of this program is to improve retention rates in order to enable the youths within rehabs to complete the programs that they are enrolled in.
Additionally, strict policies for immigration will assist in decongesting and identifying locals. Immigration policies’ loopholes make it possible for most people to enter New York City illegally. There are people who enter this city with an aim of committing a crime. The program intends to work in collaboration with Justice Department, Defense Department, Local health facilities and correctional facilities, Immigration Department as well as the New York City Council. Eight gang control strategies will be employed as set out by the Office of Juvenile Justice and Delinquency Prevention (OJJP). These are community mobilization, opportunities provision, social intervention, organizational programs and change, suppression, enforcement of targeted gang and anti-gangs programs (U.S Department of Justice 10).
The expectation is that this program will take 3 years. It will be championed by a six experts’ panel. This will comprise of the chief coordinator as well as two assistants (a manager and a public relations expert), the other panel members will be programs coordinator, financial officer as well as a professional psychologist.
Budget: The cost of this program will be $100,000.
Program evaluation: How the attainment of goals will be measured
|Objective||How to attain the project/ Project methodology||Evaluation|
|To minimize drug abuse within the New York City.
|Working with the state and federal authorities, this project will close all dealers in illegal drugs. This will eliminate illegal drugs supply which is its main target.||A comparison of drug abusers at the start of the project and at the end of this project will be done. The expectation is that there will be a significant reduction in the addicts’ number.|
|To reduce small arms proliferation in the population of New York.||Strict gun control will be supported by this program. Registration of the guns under the public ownership will be encouraged and punishing of owners of illegal guns.||Small arms owned by the public will be compared when the program starts and when it ends. The anticipation is that there will be a significant reduction in their number in the population of New York.|
|To encourage the enactment of strict laws on immigration.||This will be implemented by the Immigration Department and the New York City Council. A crucial census will map the city’s occupants. There will be an assessment of all houses as well as their occupants. Occupants will also be assessed to determine how they entered the city. Illegal immigrants will all be deported.||The Immigration Departments as well as the New York City Council will compare their notes to determine the exact number of occupants. The expectation is that it will be possible to account for all residents.|
|To improve rehabilitation services.||Poor retention is the major challenge that rehab services are facing currently. Additional psychologists will be employed to boost counseling and improve the stay of people in the rehab so that they can be trained and offered the necessary opportunities for starting SMEs.||A comparison of the number of the individuals recruited in the centers when the program started and the number of those who will complete the process successfully will be made. The anticipation is that the rate will increase within three years.|
Data and reporting procedure to the DOJ
The Department of Justice (DOJ) will be used to channel the collected data. There will be a website created for making major announcements and allowing data sharing.
Agency’s past record of accomplishment
According to DOJ, a strong correlation exists between drugs and crime. More than 83 percent of the people in incarceration have used drugs (NCJRS 1). Actually, 51% note that they were under drugs’ influence while committing crime (NCJRS1). DOJ has played an influential role in drugs and their supply’s reduction in New York. Therefore, DOJ has a successful record in the war against gangs. As such, this project will closely work with DOJ as well as the agencies mentioned in this proposal.
It is easy to write a grant proposal on Gang Reduction in Big Cities if you have topic ideas. If stuck, do not give up. At EssaysExperts.net, we guarantee our clients affordable and quality services.
U.S. Department of Justice.”OJJDP FY 2011 Comprehensive Anti-gang Strategies and Programs.” Municipal Association of South Carolina 10 Jan. 2011. Web. 13 Jan. 2014.
National Gang Center. National Youth Gang Survey Analysis. n.d. Web. 13 Jan. 2014.
NCJRS. A Comprehensive Approach. Jan. 2014. Web. 12 Jan. 2014.
Collective efforts are required to eliminate the serious condition of poverty. The survival needs of the people who are considered poor are minimal. They include shelter, clothing and food. They also include other essential wants that are necessary for the improvement of life. In nations where poverty prevalence is high, growth rate is increased while production is economically low. Both emergent and developed economies experience poverty. For example, about 46.5 million or 15% of the American population is estimated to be poor. Statistics also reveal that out of five children aged below 18 years old, four are impoverished. Unfortunately, this is the current reality regardless of the efforts that the United States has put in eliminating poverty. Poverty remains a problem globally and this indicates that there is so much that needs to be done about it. The aim of this proposal is to study actions that are necessary or appropriate in enforcing the efforts that are aimed at eliminating poverty.
Poverty is a complex issue in most developing countries since their economies cannot put appropriate measures in place in their fight against poverty. The main factor that is necessary in the war against poverty is economic development. The main goal of the Millennium Development Goals (MDGs) was to help in the establishment of a common front in the war against poverty all over the world. While trying to meet Millennium Development Goals, the UNDP works hard in its efforts to ensure the elimination of poverty among the developing nations within a set timeframe. This proposal agrees to the fact that poverty elimination requires alteration of the existing measures that national and international bodies have in place in their efforts to eliminate poverty. Several researchers have established poverty statistics. Nevertheless, these do not have much to show in relation to actual measures that have been implemented to eliminate poverty within their societies. This proposal seeks to realize this.
The research body has points that will deal with poverty elimination measures. Poverty elimination is only achievable if poverty cycle is broken. For this to be achieved, young children should be empowered so that they can grow up with the necessary hope. Consequently, one point that is dwelled on by this section is ensuring access to education for children by supporting initiatives that are aimed at promoting areas that are hit by poverty. Efforts that can enable the society allow children access to education includes building schools, sensitizing communities about education benefits for both girls and boys and training teachers. Healthcare is also an important poverty indicator and more efforts should be put towards the empowerment of health clinics and providing the required equipment and medicines.
Clean water access and sanitation can also help in poverty elimination. This has a direct relation with environmental preservation and conservation. This implies that communities ought to get assistance in order to get clean water access and efforts should also be put towards the prevention of environmental pollution. Lastly, ensuring economic security requires consideration since it enables individuals to take good care of families. The implication of this is that when citizens are equipped and trained they acquire important knowledge and skills that help them in fighting poverty by engaging in economic activities. These are among the points that the research body will be addressing.
Information that will be collected from these sources will show poverty status in various regions globally. It will also assist in establishing the efforts that are already in place and being used by various governments and organizations in trying to identify failures. Apparently, many lapses of the measures that different governments and organizations have in place in their efforts to fight poverty been identified. Although many projects are already being funded in areas where poverty index is high, the situation’s prevalence shows that something might be wrong and appropriate ways are necessary to save the situation. Nevertheless, it should be noted that the concentration of this research will be on ways through which poverty can be eliminated. This implies that the study will not consider information about poverty that does not provide poverty elimination methods.
Poverty elimination entails attempts to improve poor people’s lives in a society. Regrettably, aid which is among the most vital tools for eradicating poverty has in some cases been used as the tool for other gains in developed countries. For example, this aid is tied to agreements of purchasing some products from the donor countries. Such agreements have a problem because products that come from the donor nations are expensive and therefore unaffordable to the recipient nations. Technology and health are among the areas which require aid. Nevertheless, it is important to note that using donations in fighting poverty is difficult. In most countries, researchers have forwarded creating opportunities for people to ensure their self-sufficiency as the best means of fighting poverty. For a while, debt relief was used in fighting poverty. This entails canceling debts that poor countries owe rich countries due to the fact that the involved amount is too large. Poor nations can get direct help from debt relief by using the money in vital projects such as health provision and education. It ought to be noted that this has benefited developing countries because debt relief has enabled them to offer medical services freely to citizens.
Among the main factors that can lead to poverty elimination is economic growth. This implies that the measures that are implemented when it comes to fighting poverty should enable the economy to grow. Nevertheless, large businesses are unable to create adequate opportunities that will enhance the larger population’s self-sufficiency. This leads to a point where governments ought to work with an aim of realizing social goals through the encouragement of microfinance. As stated above, agriculture can accelerate self-sufficiency more than other measures. As such, efforts made towards ensuring water management assist in providing adequate water that can be used in agricultural production because this is among the main issues that should be addressed in the war against poverty.
In addition to these concerns, poverty is entrenched in the developing and developed countries due to inequalities of the opportunities of power structures. This implies that most countries have deliberately embraced discriminatory systems in relation to job and educational opportunities that are available. This is an unfortunate scenario because it increases poverty levels. To get out of such a situation, equal opportunities should be availed to everybody in any country so that people can exercise the ability to develop and grow. Unless there are systems that guarantee this in place, eliminating poverty will be difficult in any nation. Additionally, provision of equal opportunities to all people involves cushioning low-income earners. This is because most poor individuals might be in employment but their income is inadequate to enable them to amass wealth. As such, a system that ensures that all people get minimum wage will help in the war against poverty.
Lastly the major issue that will determine poverty elimination strategies’ implementation is good governance. According to the researchers of the World Bank, graft is a serious problem that hinders the elimination of poverty. Good governance relates to rapid economic growth. On receiving aid money, poor countries divert most of this money to private hands. Eventually, this money goes to private accounts overseas. This implies that aids money is not spent on the purpose for which it was intended and this increases poverty levels. If aid money is used correctly, programs for empowering the poor will be accomplished. As such, the governments of the poor countries ought to be effective and accountable in order to accomplish long-term goals in eliminating poverty.
In a nutshell, it is crucial to consider the fact that as a global problem, poverty calls for everybody’s attention. It is apparent that there is poverty in the developing and developed nations. This makes it an international issue. This study will assist in identifying approaches that should be used to help in poverty eradication. Actually, these approaches need the concerted effort of relevant bodies.
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Evolution of Behavior
Human behavior study has developed to become the assessment of the human beings’ past in order to comprehend the future. According to evolutionary psychologists, past adaptations of human ancestors are related to human behavior (Downes 2010). These adaptations helped our ancestors in reproducing and surviving. For the behavior patterns that have been observed in the contemporary world to be understood, evolution needs to be appreciated via which the ancestors passed. To evolutionary psychologists, the brain is a computer that natural selection designs to extract vital information from human’s surrounding (Downes 2010). The brain is an evolved computer which determines the behavior of a person as a way of reacting to the extracted information. As such, to understand human behavior better, cognitive programs which generate behavior should be articulated (Downes 2010).
Adaptations are involved in the brain’s cognitive devices. The activities, survival and reproductive efforts of the ancestors were promoted by these adaptations. Programs for special purposes were developed by the brain via natural selection and in response to certain environmental conditions (Downes 2010). The selection of these programs occurred due to their ability to enhance the capacity of the organisms to survive as well as to yield offspring. Body organs are used by evolutionary psychologists as the psychological mechanisms’ analogy that produces behavior. There is no general-purpose organ of the body. Instead, the body has organs. Every organ performs a certain purpose. Similarly, behavior provides specific advantage to an organism helping it to reproduce and to survive.
Today, there is a behavior that has been observed and its explanation baffles the approach of evolutionary psychologists. Kolbert (2012) explores the variation in the behavior of the Matsigenka tribe’s children in Peru as well as the behavior of Los Angeles’ children in a book entitled Spoiled Rotten: Why do Kids Rule the Roost? She provides anecdotes to the behavior patterns that have been observed. The Matsigenka children are responsible and they make attempts to be useful. The author provides the example of a girl aged 6 years called Yanira. This girl goes on a trip with an anthropologist, Carolina alongside other members of the tribe to get palm leaves that are used in thatching. The observation of Carolina is that though this girl does not play a specific role, she is useful to the group because she cleans sleeping mats, fishing and even stacking palm leaves. She gathers crustaceans, cleans and boils them after which she serves them to other group members (Kolbert 2012). Yanira does not ask for anything from the members since she is self-sufficient.
The behavior of Yanira can be explained by evolutionary psychologists. Her tribe, which resides in the jungle, struggles to exist. As such, children adapt to specific behavioral characteristics while growing and these allow them maximum survival chances in the harsh jungle life. Children who fail to learn self-sufficiency quickly have limited survival chances because the jungle is unforgiving. Yanira exhibits maturity despite being a child. She has developed this maturity due to the demands of the environment that she is accustomed to. Peru jungle’s children have to learn wild survival tactics quickly or they will die. According to evolutionary psychologists, behavior can be explained better in the way through which humans adapt in order to solve specific problems that were faced by the ancestors at some point (Downes 2010).
The behavior of Yanira is a complete contrast of the behavior of Los Angeles’ children. Angelinos depict a unique lack of competence and initiative in performing even simple tasks (Kolbert 2012). Apart from being incapable of tying their own shoelaces, these kids also decline to act as per the instructions of their parents. The feeling of Kolbert (2012) is that American children may represent most indulged kids in history globally with few exceptions. The American children exhibit a behavior that does not provide them with any advantage in their life when it comes to reproduction and survival. This behavior can be a development’s regression. Without chaperons, young people cannot be responsible for themselves. These children cannot cook and they will starve when left alone in a place without food outlets.
Despite being useful in behavior explanation, evolutionary psychology makes some assumptions whose testing is difficult. For instance, if a person can establish how natural selection shaped the brain, then they can understand its functioning (Gottlieb 2012). Nevertheless, scientific studies have shown that knowing an organ’s evolution is not necessary in deducing the way it functions. For instance, biologists do not resort to organ’s evolution in order to deduce the way it functions. To understand the growth of our ancestors’ minds, we just need a notion of their mental equipment. This exercise risks being misinterpreted. Just like Gottlieb (2012) observes, one can have a plausible explanation regarding the way a specific behavior assisted hunter-gatherers in their reproduction and survival. However, this might have been established for various reasons and earlier.
Particular characteristics and behaviors observed in natural settings may lack satisfactory explanations. For instance, human infants have flexible skull bones at birth. These give elastic properties to the head. One can argue that flexible skull bones are an adaptation of the baby which enables it to navigate the narrow canal during birth. Nevertheless, even a chick has similar characteristics despite the fact that it hatches from an egg. As such, such an explanation is incredible. The same argument can be extended to human behavior. This makes identifying a specific reason for a certain behavior accurately difficult. For instance, a wide assumption is that step-children are likely to be abused by a step-parent physically and emotionally. However, a biological parent can also abuse a child of his/her own. An evolutionary reason as to why parents may abuse their own children might not exist.
There is a romanticized look of the past with an aim of establishing the appropriate behavior or lifestyle for the current “cavemen lifestyle” (Goldstein 2010). According to some cavemen lifestyle’s adherents, this can be interpreted to mean consuming large amounts of meat while fasting between the meals in order to estimate the lean periods that were faced by the ancestors between hunts (Goldstein 2010). The comprehension of the lifestyle of cave dwellers is not global. There are different notions that people have in regards to what comprises the routine of the life of cave dwellers on daily basis. There are modern cavemen who take raw meat since their belief is that it represents the diet of the original cavemen.
Caveman lifestyle has a positive aspect because it encourages people to engage in strenuous physical activities. This makes modern cavemen fit. They have fitness regimes that are designed specifically to mirror the caveman’s exercises. The intense activities of the cavemen enabled them to adapt a healthier lifestyle as compared to the lifestyle of the people in modern America. Cavemen have a Caveman (Paleo) diet (Zelman 2012). The claim of those who follow this diet is that there is a genetic programming for people to eat the way cavemen did prior the agricultural revolution (Zelman 2012). This diet comprises of lean meat that is reared genetically, organ meat, fruits, wild fish, nuts and vegetables. This diet discourages sugar, salt and synthetic foods.
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Downes, S. (2010). Evolutionary psychology. The Stanford Encyclopedia of Philosophy Zalta, E. N. (ed) (Fall Ed). Retrieved on 12 January 2012 from http://plato.stanford.edu/archives/fall2010/entries/evolutionary-psychology/
Goldstein, J. (2010). The new age caveman and the city. The New York Times. Retrieved on 15 January 2013 from http://www.nytimes.com/2010/01/10/10caveman.htm
Gottlieb, A. (2012, September 17). It ain’t necessarily so [Review of the book How much do evolutionary stories reveal about the mind?]. The New York Times.
Kolbert, E. (2012, July 2). Spoiled rotten [Review of the book Why do kids rule the roost]. The New York Times.
Zelman, K. (2012). Caveman diet.WebMD. Retrieved on 12 January 2012 from http://www.webmd.com/diet/features/diet-review-the-caveman-paleo-diet?