Corporate Social Responsibility
Corporate social responsibility (CSR) is a common term in the business world. It is synonymous with leading corporations and multinationals worldwide. CSR allows a company to embrace ethical practices, and adhering to existing laws, which regulate domestic and international business transactions. Corporate social responsibility further advocates for motivating employers, and treating consumers with dignity by creating an environment that appreciates all stakeholders (Cuvilceva, 2012).
Corporate social responsibility report gives details on an organization’s programs, governance, economic model and social undertakings. It enhances internal processes to create an environment recognizable by all stakeholders (Cuvilceva, 2012). In this report, companies demonstrate their transparency, compliance and traceability.
Every organization must give CSR report to show programs, which it is undertaking as a way of giving back to the society. It also depicts organizational governance in maintaining a good relationship with other stakeholders. It captures massive information including risk management issues and plans to engage other stakeholders in the market. As owners of the firm, stakeholders have the right to know current and future plans of directors (Cuvilceva, 2012). Through this report, it is possible to know ethical issues and awareness on other social factors like killer diseases.
The Emirates Group operates in six countries and flies to 134 destinations in the world. With its global presence, it works towards acting sustainably regarding its business interests, consumers and the natural environment (Emirates, 2013). It embraces eco-friendly environments through economic consumption of resources and minimum pollution. To achieve this, Emirates Group uses eco-efficient technology in manufacture of planes, engines and equipment.
Additionally, Emirates Group is working towards reducing its carbon emission percentage. To realize this, it uses modern technology, which reduces noise, low fuel consumption and minimum carbon emission. This goes a long way in protecting the environment alongside effective service delivery. The company further adheres to the regulations of EU ETS, the global emissions reduction scheme. Today, about 24% of Emirates’ cargo and passenger operations are in EU air space (Emirates, 2013).
Over the years, Emirates remains committed towards cutting down emissions. It has acquired low-emission planes, adopted waste reduction strategies, recycling and conservation of resources. It also engages in wild life conservation and protection of natural habitats. Through emitter-pays principle, Emirates bears emission cost without passing it to consumers. Its employees are also in the forefront in championing environmental conservation like cleanups, recycling of materials and tree planting. With the introduction of a new metro station, the company has successfully handled emissions to the environment besides putting up priority parking facilities for car poolers.
Emirates Group also exercises CSR by paying electricity, waste and water service bills for its employees. It focuses on reducing the consumption of water and electricity. At its headquarters, it collects and recycles waste products for efficiency. This has played a major role in manufacturing materials for refurbishment (Emirates, 2013).
The company also has plans to introduce biofuel technology for business operations. With Boeing 747-8 F Emirates Group will have solved the problem of air pollution and fuel efficiency. Beside this, Airbus A350-XWB equally has a host of advantages for the airline (Emirates, 2013). Emirates Group uses flex tracks to determine routes that are effective in terms of time, fuel, emissions and weather conditions. Their airplanes use a single engine taxing to avoid excessive fuel consumption. With rerouting en route technology, Emirates is able to avoid routes with unfavorable weather conditions owing to the unpredictable weather patterns for long distances.
It also uses fixed power supplies to power air conditioning and electrical systems. This plays a major role in cutting down fuel costs for the airline. Most of its fleet has an average of six years in operation as compared to its competitors, which have over fourteen years (Emirates, 2013). With its commitment to environmental conservation, Emirates has a 1600-hectare resort in Australia and conserves the Dubai Desert Conservation Reserve.
Abu Dhabi National Oil Company (ADNOC)
Besides securing its future, ADNOC supports the society in various ways. The company was established in 1971 to provide oil and gas in Abu Dhabi. In ten years, the company has reduced burning hydrocarbons to about 76%. It also recycles its water and reuses it in various operations (ADNOC, 2011). To conserve the environment, it plants mangrove trees in areas of its operations, promoting it to establish a mangrove nursery.
ADNOC has over 31,000 employees and 37,000 contractors. As part of its CSR, 66.5% of its governance opportunities go to Emiratis. To nurture competent and ethical staff, the company has spent 930000 in training. There are no records of its history showing child labor or forced labor (ADNOC, 2011). It was the first to establish women graduate under its Petroleum institute.
ADNOC considers support for its local suppliers to be a crucial element of its CSR. Over 77% of its procumbent opportunities go to local suppliers. It supports community donations, sponsors schools and various events. To prove its commitment to supporting environmental conservation efforts, ADNOC has set aside AED 602 Million to deal with pollution.
ADNOC further has a clean development Mechanism, CDM, which is registered with the United Nations Kyoto Protocol. The company produces healthy products because it values the welfare of its consumers. It observes the health, safety and environment (HSE) and UAE policies and regulations. To encourage employees adhere to HSE policies, ADNOC rewards its best performers. It further embraces the use of renewable sources and energy efficiency through its green house gas programs (ADNOC, 2011). It also regulates its water consumption. It has measures in place to deal with oil spills by training personnel and acquiring the right equipment for prevention.
ADNOC further enhances environmental conservation through low use of oil-based mud by reusing drilling mud and disposing it properly. To keep pace with changing international laws and practices in the oil industry, ADNOC attends various global and local seminars (ADNOC, 2011). It also collaborates with the government in executing strategic plans and interacting with all stakeholders. Through this, stakeholders are always aware of the current and future plans of the corporation. It also organizes company tours and displays to enhance transparency in serving its customers. It fosters supplier development through financial risk management and HSE assessment.
In conclusion, corporate social responsibility remains an integral part of any organization. CSR reports show a company responsibility towards its customers, employees, suppliers and all stakeholders. From the analysis, Emirates Group and ADNOC have a range of CSR initiatives, which largely grant them good public images.
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ADNOC. (2011) Abu Dhabi National Oil Company 2011 Sustainability Report. Retrieved 4 October 2013 from: http://www.adnoc.ae/publications/hse_reports/ADNOC_Sustainability_Report%202011_English.pdf
Cuvilceva, M. (2012). The importance and significance of Corporate Social Responsibility Reporting. Munich: GRIN Verlag.
Emirates. (2013). The Environment- Our Environmental Leadership. Retrieved 4 October 2013 from: http://www.emirates.com/ke/english/environment/environment.aspx