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    Nivea Case Study Essay

    Nivea Case Study Describe the first “P” in the Marketing Mix, People. Who are the consumers and what is the nature of their demand? People denote the knowledge, level of expertise and services of individuals working for a company, as they help in getting the firm from its challenges. In most cases, customers will make […]

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    Sample Essay on Global Wine Wars 2009: Old versus New World

    Global Wine Wars 2009: Old versus New World The wine industry experienced significance growth in the Christian era because competition for luxury and dynastical stature. Earlier, Europeans had plantations of vines to manufacture various grades of wine. With the establishment of a wine processing firm in France, production of wine grew tremendously. Because of favorable […]

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  • Washington Mutual

    Sample Case Study on Washington Mutual Bankruptcy

    Washington Mutual Bankruptcy Washington mutual bankruptcy marks the largest case of a bank failure. Washington mutual was a popular savings bank and the largest loan and savings association in the United States until it collapsed in 2008. Washington Mutual filed for bankruptcy on 26th September 2008 and it was eventually delisted from the stock exchange […]

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  • Lehman Brothers

    Sample Case Study on Lehman Brothers’ Bankruptcy

     Lehman Brothers’ Bankruptcy Lehman brothers’ bankruptcy was considered as the largest in the history of economics. This is because the company’s assets were more than those of the previous giant firms to file for bankruptcy such as Enron and WorldCom. The company was also the fourth-largest investment bank in the U.S. Why filing for bankruptcy […]

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  • General Motors

    Sample Case Study on General Motors Bankruptcy

    General Motors Bankruptcy Background General Motors filed for bankruptcy on 10th July 2009. This firm is a US auto manufacturing company that was founded by Billy Durant in 1908. Its headquarters are in Detroit, Michigan. Over the years, this company has introduced remarkable innovations in the U.S which enabled it to dominate the economy of […]

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  • American Airlines

    Sample Case Study on American Airlines Bankruptcy

    American Airlines Bankruptcy American Airlines bankruptcy is considered by many industry observers as a step that was long overdue. This company was among the few major airlines in the US that had always avoided bankruptcy. However, the company had to succumb to a path that is trodden by most of the other airlines in the […]

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  • Sample Case Study on Finjan, Inc. v. Secure Computing Corp Patent Infringement

    Finjan, Inc. v. Secure Computing Corp Patent Infringement Finjan, Inc. v. Secure Computing Corp patent infringement case was presented before the United States Court of Appeals for Federal Circuit in 2010. It involved proactive scanning techniques for ensuring computer security. Finjan, Inc. is a company that provides security solutions to enterprise web. It sued the […]

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  • Sample Case Study on Uniloc USA, Inc. v. Microsoft Corp. Patent Infringement

    Uniloc USA, Inc. v. Microsoft Corp. Patent Infringement Uniloc USA, Inc. v. Microsoft Corp. patent infringement case was filed originally in 2006 in U.S. District Court for the District of Rhode Island. Uniloc is a copy protection and computer security software company. It was established in 1992. This company operates on patent-based technology given to […]

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  • Sample Case Study on Diamond v. Chakrabarty Patent Infringement

    Diamond v. Chakrabarty Patent Infringement Diamond v. Chakrabarty patent infringement case was heard in the United Sates Supreme Court in 1980. The case entailed the patentability of genetically modified organisms. Genetic engineer known as Ananda Mohan Chakrabarty developed a bacterium called Pseudomona putida while working with General Electric. The bacterium can break down crude oil […]

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  • Sample Case Study on Aro Mfg. Co. v. Convertible Top Replacement Co. Patent Infringement

    Aro Mfg. Co. v. Convertible Top Replacement Co. Patent Infringement Aro Mfg. Co. v. Convertible Top Replacement Co. patent infringement case was presented in the United States Supreme Court in 1961. While deliberating on this case, the Court redefined repair and reconstruction doctrine of the U.S patent law. The decision made by the Court is […]

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    Sample Essay on Landmark Case, Miranda v Arizona

    Miranda v Arizona Miranda v Arizona is a landmark case in which the United States of America gave a ruling in regards to the arrested individuals. The ruling declared that all arrested individuals should be informed about their right to a counsel and to maintain silence before they start being interrogated by the police. Miranda […]

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    Sample Essay on Business Case Analysis of Ritz-Carlton

    Ritz-Carlton Executive Summary Company History and Growth Ritz-Carlton Hotel was founded in 1983 in Atlanta Georgia after the sale of Ritz-Carlton Boston and the United States trademark. The company has been able to expand over time to establish its brand in 26 countries so far with more than 81 hotels and resorts. The founder of […]

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    Sample Case Study on Procter and Gamble in Eastern Europe

    Procter and Gamble Historical Background of Procter and Gamble Procter and Gamble (P&G) was founded in 1837 in Cincinnati, Ohio as a partnership between a British candle maker and Irish soap maker William Procter and James Gamble (Conklin 2006, p. 189). The partnership led to birth of the company proctor and gamble that gained fame […]

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  • Kids getting older Young March 16, 2016
    Kids getting older Young Kids getting older Young According to studies conducted in the recent years, it is reported that kids are growing faster than ever before. Marketers agree that kids between the ages of three to five years old today behave like children aged eight and nine in the past decades. They are highly […]

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