FedEx Corporation is a global organization that began as a shipment company in 1971. The company offers transportation and e-commerce services across the globe. It has been ranked among the most trusted employers in the world and currently one of the fortune top one hundred companies that most people are looking forward to working for. FedEx provides incorporated business applications through joint operation of companies under the brand of FedEx Corporation. Some of the companies that operate under the brand include FedEx Express, FedEx Ground, FedEx Office, FedEx Freight, FedEx Custom Critical, FedEx Trade Networks and FedEx Supply Chain (History of FedEx operating companies, 2013). The company applies sophisticated information systems that link companies to offer convenience to customers in using their services. Working with several organizations across the globe, FedEx Corporation provides support in the various areas that contribute to the organization’s strength.
An organizational environment is important for the success of any company (Allen, 2001). Most of the organization’s operations are run in Memphis, Tennessee. This makes it easier for packages to be easily delivered by aircrafts to US cities. The organization is under the professional leadership of FGredrick Smith who has been the CEO for the past thirty years. He has experience in the use of tactical advice and setting of strategy in business. He is the one tasked with providing strategic direction for the organization (Thought Leadership, 2013). Fredrick Smith has ensured that the organization has an aggressive strategy for serving various regions across the globe, and has incessantly pursued the creation of a solid foundation for the organization in order to come up with the best products while also ensuring that customers are satisfied. The organization has also been in the frontline of technological advancement. It has made sure that the information systems are at par with the latest technology. FedEx Corporation was among the first companies to begin using the internet and creating a website (Allen, 2001). Their websites give customers the ability of generating their own coded shipping labels that are unique for every customer. These are used in requesting couriers to collect shipments. The company has also taken advantage of the LAN technology through the acceleration of communication between delivery terminals to the central database (Goals and Progress, 2013).
Workforce diversity is a concept that has been applied in many organizations globally. The organizational culture is based on their beliefs, values, assumptions and rules. It becomes challenging for people to work together if they look at one another along cultural lines. Prejudice and negative attitudes towards people from various cultural backgrounds or discrimination in organizations destroys the company’s reputation and instill fear among people to seek employment in the organization (Shore et al, 2009). At FedEx Corporation, the cultural diversity in workforce is embraced. The company is reputed for investing in diversity. The company was founded on a philosophy of people first, thereby allowing employees to relate with each other in a manner that is more respectful despite the racial or color affiliation. FedEx has more than two hundred members from across the world (Company Information, 2013).
Because of the diversity showcased in the workforce of the organization, it has been able to perform better globally since it offers customers the sense of belonging which in return, enhances its efficiency. The company is also very sensitive to issues of gender by employing many female workers and even others from affinity groups like gay, lesbian and transgender groups (Jackson & Maddy). The organization also has suppliers and corporate diversity. It supports upcoming suppliers by providing them with access to its supply chain in order to build their portfolios. They value the contributions made by all suppliers, employees and corporate members irrespective of their gender, race, religion, sexual orientation, nationality or ethnicity. FedEx Corporation has been able to limit discrimination through enhancing other goals away from the culture. The company exposes its workers to new ideas and information. Besides, employees are also trained by the company on showing respect and tolerance to one another by encouraging equal treatment for all. This has enabled the organization to thrive and attain success on the international market (Jackson & Maddy).
Ethics and character has enabled the company to rise to the high position where it is currently. The company’s ethical commitment is respect to all their clients, workers, company and the communities that it serves. There are various volunteer programs issued by the company that enables it to interact with the members of the communities where it operates away from the normal working schedule. They are actively involved in participations in charity, funding projects, teamwork and service to the communities.
Specific Policies and Practices that Impact Individual and Organizational Results
FedEx Corporation has applied technology in creating a strong universal infrastructure for the promotion of the company’s success and competitive advantage over its rivals. Because of the need of customers to know the origin of their products and its journey to the expected destination, the organization has created a way ahead of its rivals, which customers can use in tracking their shipments and validating them. It has ensured that clients can now track their materials from the source to destination through their personal computers. They are focused on the continuous development of innovations for the satisfaction of the needs of their clients.
Global Strategy and Risk
Through the company’s vast global infrastructure, it has been able to enter new important regions, thereby creating a lot of gross domestic product. They have created new focal points in the Philippines and Paris. The organization has great interest in the Asian market (Innovation, 2013). Besides, it also offers benefits to its customers and makes sure that it has the best among its competitors. The company also has a pricing strategy that is favorable to clients who utilize both the shipment and courier services. The organization often concentrates on the activities within its reach. It achieves its objectives by jointly working together with its partners. The choices made are based on the extension of delivery, technological networks and other services that enhance their ability to acquire the organization’s set profit return.
Practices Affected by Diversity in Organizations
Communication and culture of the people seems to take a different turn in order for them to fit in and be able to work as a team towards the accomplishment of the organization’s goals. Based on the way people vie diversity differently, multinational organizations leave diversity programs to managers at the national levels. Diversity is considered as a measure of equality for all and helps in the fight against corruption and enhancing better relationship among those who feel more secure at their places of work with the knowledge that they are judged in accordance with their performance and not origin, religion or race.
Organizational behavior and leadership is of great importance to any company. If the organizational behavior is ineffective, the company will be unable to achieve the set objectives as expected (Kondalkar, 2007). FedEx Corporation is one of those companies that are reputed for the organizational culture of strong customer service. The culture of the organization begins with the leadership and then trickles down to the employees. The employees of the organization are loyal because of their utilization of job sharing and a compressed workweek. The organization also offers telecommuting services to its employees. Owing to the satisfaction of the workers by the employer, they provide satisfactory services to customers.
FedEx Corporation is renowned for the identification and reinforcement of good behavior of the employees. This is monitored since their performance is geared towards other workers and their clients. The reinforcement helps in making sure that there is efficacy in the organizational culture. The company’s employees also have video messages from the executive management across hallways, which go a long way in remind workers of the expectations of managers from them. All the companies are focused on delivering sustainable investments in the assets that are necessary for them to enhance their performance. The leaders have also created compensation programs linked to the organization performance.
In conclusion, organizational behavior has made great contributions towards the development of FedEx Corporation. The organization tracks the progress of its activities through digital networks that have given their clients the means of connecting with them and enjoying their services. The company is still focused on becoming more efficient due to the competition that it faces from other organizations that provide similar services. With emphasis on diversity and innovation, the company is likely to rise to a better position in the rankings. Besides, efforts by the company to deliver good customer service and enhanced treatment of employees enhance its chances of being admired by many people.
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